Being on Twitter as an advertising agency person can be kind of strange sometimes. On the one hand, working at an agency these days means wanting to keep your clients as informed as they possibly can be about everything that’s going on everywhere. On the other hand, staying informed also means realizing that we are increasingly in a “do it yourself” era. Thriving as an advertising agency while nurturing your clients can be a difficult balance act sometimes. Teach, but learn to let go. Educate, but point out your own skills.
This was on my mind as I set out to read chapter 5 of Trust Agents, which is called Agent Zero. Perhaps that is why it occurred to me, about halfway through the chapter, that “Agent Zero” is really a chapter for and about agencies today. Of course, it probably was not intended to be that way, but let me show you what I mean.