This may not be the most business-related, on topic post ever for me, but I think it’s important.
There’s been a lot of buzz about Fast Company’s Influence Project. I’d like to try a slightly different experiment. I’d like to see how much influence, for good, Twitter can have on the world.
Here is the idea, which I’m calling Dollar for the World (#$4theworld on Twitter).
At the beginning of the month, I announce a charity and post a link to their donation page. The charity has to be legit, non-religious affiliations preferred, but the recommendations can come from you. As many people as possible send a single dollar via PayPal (or another means). When you do so, tweet that you did with the hashtag.
At the end of the month, I’ll tally how many posts we have in the hash tag, equate that to dollars donated, and announce an estimate of how much that charity received.
It’s all based on the honor system. For a dollar, not that much harm can be done (I think).
If this were to work, my August charity would be Tutus for Tanner just because Scott Stratten (aka UnMarketing) has been promoting it for so long already, and it’s a story that makes you want to do something.
The best kind of influence is a positive one. Can kindness be a trending topic? Can you save the world for $12 a year? Do you want to find out? Meet me over on Twitter at #$4theworld and we’ll see what happens.