Month: August 2010

When I was a kid, I was obsessed with the Little House on the Prairie books. I had all of them, and I must have read each one 10 times. There’s a little story in one of the books that came to my mind this morning. I can’t remember which book it was, but the… Continue reading What to expect when you’re expecting Twitter fame

Marketing in the 21st century can seem really overwhelming at times. Every day there’s a new technology, a new way to talk about that technology, a new acronym, and a new expert. This is true. I’ve looked into it. On top of that, there are now all of these marketing junkies (like me) who like… Continue reading 20 rules for being a great 21st century marketer

A few days ago, Chris Brogan posted a blog that suggested one consider a blog personal real estate. It’s a good analogy and very effective in terms of describing the “care and feeding” of your blog, but I view things in a slightly different way. I like to think of placement on a Google or… Continue reading Google as Real Estate, Blog as Room

I like to call myself an idea person. I am one of those people who will wake up at 3 AM with a fully formed idea stuck behind my eyeballs. Often, I share these ideas with friends and family to see which ones stick like cooked spaghetti or, alternately, which ones bounce like a big… Continue reading The power of saying no

When I was a little kid, I was a complete tattle tale goody goody. I admit it. When kids would try to pull a prank on a teacher, I’d take the teacher aside after class and say, “I just wanted to let you know that so and so is planning on putting jello on your… Continue reading No, I really mean it