There are a lot of “best practices” that you hear about and learn about as you begin the process of immersing yourself in Social Media. I entered into the fracas around the time that David Meerman Scott published his book, Lose Control of your Marketing and PR, so a lot of the talk was about how you just need to get your message out there and let it fall where it may. Much like a white fluffy dandelion, you have to be willing to let your idea fly all over the world. You might never see it grow into another dandelion. You might never know what happens to that seed.
Like so many things in the world of Social Media, hearing words like this might make you feel one way, but then when you actually start experiencing life as it exists online, best practices sort of undertake a new meaning, a more personal meaning. Maybe a meaning you didn’t expect. So is the case with “losing control.”