I’m pretty sure that’s how that song by Tina Turner goes, right?
Hmm, anyway…moving on 🙂
Around the time when SXSW was going on, you could generally find three kinds of statements.
1. OMG I’m so excited!!!!
2. I’m not going to SXSW. I’m going to be making money.
3. I wish I was at SXSW or barring that, I wish I didn’t have to see all of the tweets about it.
It was at this point that I really “got” what a huge difference there is between my everyday, work-a-day world and the world of Social Media.
See, in the B2B world, there are tons of trade shows, conferences, and educational events, but they are not really about getting seen with the right people or getting too drunk to remember where you are. The point of these conferences is actually to find prospects, meet with customers, maybe meet with your sales team, and have a little fun in between. Now, the problem is that the B2B world could probably use a dash of Social Media style engagement, and Social Media could probably use a dash of B2B philosophy at Social Media events. In all cases, having creative ways to engage with people is essential.