Ah, retweeting content on Twitter. Such a good idea. I mean, retweeting seems like it carries so much more weight than that little thumbs up on Facebook or that little +1 on Google Plus, doesn’t it? It has so much potential!
Sadly, a lot of people retweet in just the same way that they “like” or “+1.” It’s all a matter of clicking a button. However, in the world of Twitter, you are missing out on a world of opportunity if you just hit “retweet.” If you add a brief comment before or after your retweet, you are showing the person you’re retweeting that you really know and appreciate what they said (or maybe you really didn’t appreciate it, but at least they know you’re not responding without much care). You’re also passing along another person’s content to your followers in such a way that they are getting that content plus your take on it. That’s pretty darned efficient for 120 characters, I think!
So how can we make the most out of that little RT? Here are some ideas that I use.