During my time at my first agency, we highly promoted the value of press releases to our clients as part of our overall focus on integrated marketing. Press releases add fresh content to your website, backlinks to your website, and, of course, they show that your company is active in the industry, a thought leader, or both.
In this press release, we were able to further build on this integrated marketing approach because we developed the website the press release is promoting.
I wrote this press release and submitted to industry and local publications. I also reported to the client on which publications had picked up the press release either in print or online.
You can view the press release here.