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The Social Media Case Study You’ll Never Hear About

Every morning for the last couple of months, the first thing that I reach for is my Blackberry, which sleeps comfortably on my night stand.…

The danger of “Online Marketing Tools”

I was wading through Twitter this morning, coffee cup in hand, when I saw a post from Ann Handley. She had been quoted in the…

State of the Blog, 8/15/10

Today is Sunday, which also means that today is Blogchat day over on Twitter. It’s not just any ordinary chat either. The one, the only…

To quote AT&T: Reach out and touch someone

There have been two conversations occurring all week simultaneously. The first is a conversation about “influence” in the world of social media. What are fans…

What does integrated marketing mean?

When I was a junior in high school, I got a job as a cashier. After the training period, which seemed to go on forever,…

A friend by any other name could be a spam bot

I’ve been trying to get better lately about commenting on other peoples’ blogs. It’s a bit of a challenge for me, not because I’m an…