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Check? Check 1, check 2…

This week feels like a checklist kind of week, so I thought I would ride the wave. Every day this week, I will post a…

What is influence?

 As you may have heard, Fast Company has begun a little experiment on Twitter called The Influence Project. The concept is pretty simple on paper.…

My open letter to LeBron: It’s not just business. It’s personal.

Dear Mr. James (Your Highness), You said last night that when you awoke yesterday morning, you knew your decision. When I woke up this morning,…

It’s not just integrated marketing. It’s integrating marketing.

There was a TREMENDOUS conversation in which I got to participate last evening on Twitter. Marsha Collier runs a weekly chat on customer service (#custserv…

What is this Blogging thing?

Well hello there, trusty readers! Sorry for the lag in posting. Truthfully, I have been on vacation! Had a lovely time in Cape Cod &…

Greedy Marketing

There is a scene in the Lord of the Rings trilogy that describes the various flaws the different races of Middle Earth exhibit. Of the…