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Why being a hero is good for business

One of my favorite parts of Enchantment is where Kawasaki discusses the role of the hero in the world of engagement. Now, to illustrate the…

Why you can’t be the next Copyblogger

Up until I was in college, I was a huge fan of soap operas. As I got older I got (sadly) more interested in the…

How Engagement Can Make You Money

A few weeks ago, you decided to make a really nice dinner for the family. One of the dishes was broccoli smothered in cheese. After…

A crouton is just stale bread

Who created the first crouton? How did that happen? When you really think about it, a crouton is nothing more than bread gone bad. How…

Ten ways to grow your online presence that I ignore

When you first start getting involved in Twitter and the blogosphere, it’s kind of like going to a new place for the first time. Everything…

Why are you hiding

When I was in fifth grade, I won the chance to speak at a huge event for DARE (Drug Abuse Resistance Education). When I walked…