Posts

What is your value add?

When I first started in this business, I was a media buyer. I still work a lot with media. One way that publications entice advertisers…

Is it time to say goodbye to the Geico Gecko?

I haven’t been watching a lot of TV lately, but on Sunday I had the immense privilege of watching my Cleveland Browns lose their first…

Living in a Social Media World and I am an agency girl

A few weeks ago, I started noticing that a lot of people were talking about Blog World Expo 2010. BWE, as it’s known, is held…

How to save advertising

I was looking through several publications yesterday doing some research for a proposal (a tactic that apparently very few marketers still do, but that’s a…

John Lennon and the Battle for Authenticity

My new friend @tommyismyname wrote a thought provoking post today about the duality of our existence in Social Media – the temptation to create a…

Who are you doing this for?

The topic during last night’s #blogchat…chat…was a great one submitted by @WriterChanelle. “Do you blog for yourself or do you blog for your readers?” In…