• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Margie ClaymanMargie Clayman

Marietta, OH

  • About Me
  • Marketing
  • Librarianship
  • Random Musings
  • Contact Me

Now Revolution, part 3 – in which I eat crow

February 8, 2011 by Margie Clayman 2 Comments

This is probably going to be one heck of a short chapter review. To make it even shorter, let me say that chapter 3 of Now Revolution might be the favorite chapter of a book I’ve read since I got into this Social Media world. Yep. I said it.

Oh, you want to know why I have to eat crow first. Well, okay. Here’s the thing. There’s a huge chunk of this chapter that talks about how to integrate agencies into your Social Media efforts, as part of your Now Revolution army. Yep. That aspect I’ve been talking about since I first started blogging – Amber and Jay go into it in detail!! They outline several different ways that agencies can participate, and they even explain how you can interview an agency (as I noted in my last post) to make sure they are a good match for you.

Oh, I could just hug them! But that’s my bias. If you’re not on the agency side of the business, it’s still really good information.

The other thing I really really liked about this chapter was a discussion of how roles in a company are or can transform into new roles. Based on the premise that anyone can become an ambassador for your company online, Jay and Amber discuss how roles like “creative designer” or “HR” could change in the near or now future. This is something that not a lot of people talk about. A lot of the gurus that talk about how companies should slam into Social Media leave off the fact that a lot of companies have infrastructures that make this extremely difficult. Amber and Jay show you how you can start to move different parts of your company in this direction. It’s an evolution, not a sudden “OH, hey, we’re online now” thing.

The only thing I wasn’t 100% sure about is that the chapter segments people who listen and gather information from people who respond. I’m assuming this is more in regards to a huge company, where both responsibilities would be a full time job. Even so, I would think you’d need supremely good communication between those people and departments – they’d have to function as one entity, just like your ears and mouth may occasionally opt to work towards one goal.

So, that’s it. I have only good things to say about this chapter. I’ll be curious to hear what you think of it. I found it to be much like a very very refreshing beverage on a super hot day.

Image by Nick Bradsworth. http://www.sxc.hu/profile/nbphotogfy

Filed Under: Book Reviews

Reader Interactions

Comments

  1. Amber Naslund says

    February 8, 2011 at 6:06 pm

    Hey Margie –

    Thanks again. Figured you’d like the agency stuff!

    And yep, re: listening and responding, in many small org it can easily be the same person/people. At scale, we wanted to demonstrate that you *can* parse those functions if you have good workflow in place both in terms of tools and process.

    Thanks again for the thoughtful posts. Really digging the piece-by-piece review of each section.

    Cheers,
    Amber

    Reply
  2. Suzanne Vara says

    February 12, 2011 at 2:00 am

    Margie

    This is something we have discussed on the phone so I am elated to see that they covered it in an entire chapter. The struggles of an agency not being so our agency does, we, we do for our clients, we … you get the picture. The challenges for an agency that is fully staffed with different departments to create and then implement a social media plan is on the surface almost crazy. However reading this it makes one think of all the avenues the different departments can explore and create the online relationships and share their areas where they excel and expertise. This can help the business grow but also the individual to learn from others in their field. It almost begs a policy for each department under the company policy.

    Interesting chapter that is yearning for me to win the giveaway and read!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous Post: « Revisiting the “Giving Tree”
Next Post: Strategic Networking, Cross Promotion, and Facebook »

Primary Sidebar

Recent Posts

  • Seeing Double: African American Literature
  • Book Review: Alexander Hamilton by Ron Chernow
  • Book Review: Land of Lincoln, by Andrew Ferguson
  • The portrayal of the infertile woman in entertainment
  • Chapter 3: A Weird Thing Happened Today

Recent Comments

  • Delores Baskerville on Are you locking out blog subscribers?
  • frank c tripoli on Book Review: Alexander Hamilton by Ron Chernow
  • Lyv on #30Thursday number 10 (we’re in the double digits?!?)
  • Fitoru on New Recipes, 2013
  • Anna Wyatt on Help me petition to deactivate driver-side airbags for Little People

Archives

  • February 2021
  • July 2020
  • June 2020
  • April 2017
  • October 2016
  • July 2016
  • April 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • December 2014
  • October 2014
  • July 2014
  • June 2014
  • May 2014
  • February 2014
  • December 2013
  • October 2013
  • August 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • February 2010
  • January 2010
  • December 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • June 2007
  • April 2007

Categories

  • Book Reviews
  • Crafts and Charity
  • Gardening for Renters
  • Marketing Talk
  • Molly Maggie McGuire
  • Musings
  • PassionPlayers
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Footer

marjorie.clayman@gmail.com

   

Margie Clayman © 2021