Month: August 2010

When I say the word department to myself, after worrying about the fact that I am talking to myself, two things come to mind. First, of course, I think about departments in a company. Next, I think about department stores. The general definition of “department store” is a retail organization that offers customers a wide… Continue reading Departmentalization and the Death of Discussion

“You never get a second chance to make a first impression.” It is such an important concept. I would like to say that I learned about this idea via some sage guru or expert, but in fact, the fact that this saying resides in my head is nothing more than the result of me watching… Continue reading Consider Your First Impression

Do you ever stop to think about how much blending we do? We wear clothes so that we can blend in with others in our profession (I wonder how many business people have begun wearing hoodies thanks to Zuckerberg). We blend make up into our faces so that it looks like we’re not wearing make… Continue reading Blending is more than integrating Facebook with Twitter

A little after I joined my family’s advertising agency, I came upon a diagram that illustrated integrated marketing. There were two charts, actually, one more simplistic than the other. The simple chart showed how online advertising, email campaigns, direct mail, print advertising, and literature (along with a few other things) should all work together to… Continue reading Always Focus on the Customer

There’s a lot of talk regarding integrated marketing floating around. Maybe more specifically integraTING marketing. I feel like we are drifting further and further away from what integrated marketing is all about as we try to incorporate more and more technologies, sites, and methodologies into our marketing efforts. Really, this should not be. Integrated Marketing… Continue reading Integrated Marketing: Easy as Your ABCs

For the last at least couple of years, there have been two sayings that I’ve heard ad nauseam. The first is that one about Wall Street and Main Street — that’s a topic for an entirely different post. But the one that is relevant for this blog is “Content is King.” In a time when… Continue reading Content is not king