• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Margie ClaymanMargie Clayman

Marietta, OH

  • About Me
  • Marketing
  • Librarianship
  • Random Musings
  • Contact Me

Integrated Marketing: Easy as Your ABCs

August 22, 2010 by Margie Clayman 4 Comments

There’s a lot of talk regarding integrated marketing floating around. Maybe more specifically integraTING marketing. I feel like we are drifting further and further away from what integrated marketing is all about as we try to incorporate more and more technologies, sites, and methodologies into our marketing efforts. Really, this should not be. Integrated Marketing is as easy as your ABCs.

To conduct a successful Integrated Marketing campaign, just remember…

Always focus on the customer.
Blend traditional media, new media, departments, and people.
Consider how someone new to your company or brand would view any facet of your campaign.
Departments are obstacles. A campaign cannot be integrated until the people are.
Extend beyond the same aesthetic. What is your unique message?
Follow through on everything with everyone, most especially your customers.
Go where your customers and competition are. Meet them where they are comfortable.
Have a plan based on research and strategy.
Include everyone in the plan, from customers to sales to your C-Suite.
Jousting over who generated new business is the best way to kill a company.
Kick the “this or that” mentality. Almost always, “both” is the right answer.
Lead nurturing is the only path to make your marketing efforts matter.
Making leads is marketing’s responsibility. Managing leads belongs to everyone.
Never assume that someone has heard of you or cares about what you do.
Overselling through any channel is the best way to kill your campaign.
People want to learn. Everything in your campaign should assist them.
Quit wondering who owns Social Media. Everybody does.
Random acts of kindness should be integrated with everything else.
Strategy should incorporate everyone. Also, silos are signs of disease.
Tactics should support each other, not work against each other or overpower each other.
Understand what your customers need, even if they don’t. Then educate.
Very few companies are maximizing integration of Social Media with other channels. Pounce.
Whatever you do, be real, authentic, genuine, and human.
Xenophobia when faced with new technologies, trends, or opportunities no longer cuts the mustard.
You have to know your corporate soul before you can integrate your marketing successfully.
Zappos didn’t find success accidentally. They are integrating customer service into their marketing.

See? Easy as your ABCs.

Image by Josh Klute. http://www.sxc.hu/profile/Onatos

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. AP Hoppel says

    August 22, 2010 at 2:57 am

    Excellent! "Y" maybe my favorite…

    Reply
  2. Real Life Mad Man says

    August 22, 2010 at 3:08 am

    Thanks…Y is one of the hardest steps, one of the most overlooked steps ——–but also one of the most important (in my opinion anyway) 🙂

    Reply
  3. Pastor Lisa says

    August 22, 2010 at 10:20 am

    This is excellent. Will definitely forward and printout and keep on my desk.

    Reply
  4. AnnaB says

    August 24, 2010 at 11:51 pm

    Very clever alphabet Marjorie! There are so many challenges with IMC, thankfully customer-centric organizations like Zappos who clearly prioritize the needs of customers can help us lead efforts. Most importantly, we as customers now have a larger voice than ever, and we can simply go elsewhere, and we will.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous Post: « Content is not king
Next Post: Always Focus on the Customer »

Primary Sidebar

Recent Posts

  • Seeing Double: African American Literature
  • Book Review: Alexander Hamilton by Ron Chernow
  • Book Review: Land of Lincoln, by Andrew Ferguson
  • The portrayal of the infertile woman in entertainment
  • Chapter 3: A Weird Thing Happened Today

Recent Comments

  • Delores Baskerville on Are you locking out blog subscribers?
  • frank c tripoli on Book Review: Alexander Hamilton by Ron Chernow
  • Lyv on #30Thursday number 10 (we’re in the double digits?!?)
  • Fitoru on New Recipes, 2013
  • Anna Wyatt on Help me petition to deactivate driver-side airbags for Little People

Archives

  • February 2021
  • July 2020
  • June 2020
  • April 2017
  • October 2016
  • July 2016
  • April 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • December 2014
  • October 2014
  • July 2014
  • June 2014
  • May 2014
  • February 2014
  • December 2013
  • October 2013
  • August 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • February 2010
  • January 2010
  • December 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • June 2007
  • April 2007

Categories

  • Book Reviews
  • Crafts and Charity
  • Gardening for Renters
  • Marketing Talk
  • Molly Maggie McGuire
  • Musings
  • PassionPlayers
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Footer

marjorie.clayman@gmail.com

   

Margie Clayman © 2022