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Margie ClaymanMargie Clayman

Marietta, OH

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Archives for April 2011

Five reasons why being awesome is not awesome enough

April 30, 2011 by Margie Clayman 12 Comments

Let’s say, just for the sake of saying it, that you have been working meticulously on a blog post. The subject is Men and Needlework during the 17th Century. You have been sweating over this post. You have tried to balance it between being too short and too long. You have avoided using too much jargon, but you’ve peppered in a few little hints of jargon to show that you know what you’re talking about. Every word has been chosen with the utmost care. This post, it’s safe to say, is your masterpiece.

There’s just one tiny little problem.

You sell port-a-potties. To construction workers.

[Read more…] about Five reasons why being awesome is not awesome enough

Filed Under: Marketing Talk

The greatest key to Twitter engagement

April 30, 2011 by Margie Clayman 4 Comments

Sometimes in life, we figure something out without realizing it. Then we go through a phase where we think, “Oh, hey, that’s accomplishing this thing over here. Wow, neat.” Then we realize that actually, this could be super helpful to lots of other people.

It is this exact scenario that leads me to our engagement post for today. My great Twitter secret. The thing that, in my opinion, helps me enjoy Twitter, helps me engage better, and helps me get the most out of any time that I spend using Twitter. Are you ready?

Live on your @ page or your @ column.

[Read more…] about The greatest key to Twitter engagement

Filed Under: Marketing Talk

15 reasons why your blog is not growing

April 28, 2011 by Margie Clayman 26 Comments

Since I’ve been blogging, I’ve had a fair number of people ask me to take a look at their blog sites. There are usually a few things that I look for as potential problems when I’m asked to do this kind of analysis. I’ve come up with 15 of these bloggy growth stoppers, in fact. If you suffer from any (or all) of these, take heart. Noticing them is the hardest part.

1. Your blog topics are all over the map: When I first started blogging, I took great liberty with the word “musings.” The problem is that if your topics are all over the board, no single demographic will feel like your site is the right home for them. Settle on a general theme, and then diversify within that over-arching theme.

2. Your posts aren’t easy to share: I know it might seem like a bummer, but if you don’t have really easy ways to share your posts, people will probably not take the time to do it for you. That means a Facebook like button, a retweet button, and then maybe other share buttons like Stumbleupon.

[Read more…] about 15 reasons why your blog is not growing

Filed Under: Marketing Talk

There’s no time to take people for granted

April 28, 2011 by Margie Clayman 1 Comment

Take a moment and think about all of the people in your life. I mean all of them. Sure, there’s your family. Then your brain is probably moving to your close friends. Now you’re thinking about your friends with whom you aren’t as close. Let’s dig deeper. The person you see on a regular basis at the grocery store. The person who delivers your mail or your newspaper. That person you see on Facebook or on Twitter. What would you do if you found out any of those people were suddenly gone? Those dreaded words – passed away suddenly.

My life has been peppered with this phenomenon from a very young age. When I was six, a severe asthma attack took my grandmother’s life. In fact, by the time I was in fifth grade I only had one grandparent left. In my professional life, three contacts have passed away suddenly over the last year or so. However, there’s one story in particular that I want to share with you, because it gets to the heart of why I try my best to see the good in everyone, even if they are just a passing face in my Twitter stream or my Facebook feed.

[Read more…] about There’s no time to take people for granted

Filed Under: Marketing Talk

Women and Social Media: Dawn’s Post is Live

April 28, 2011 by Margie Clayman 3 Comments

We’ve been talking about gender and how it intersects with Social Media for awhile now. We’ve talked about whether women keep each other down. We’ve talked about whether women use Social Media to socialize more, and whether women are more supportive while men are more promotional. What if what we have really been talking about is labels, though? In today’s contribution to this series, Dawn Westerberg argues that the only label you have is the one you choose.

For the rest of the series so far:

Here is an overview of the series, and please give a visit to the following posts:

A Glass Ceiling in Social Media? By Daria Giron, aka @mominmanagement

Twitter, Facebook, LinkedIn, Oh My! Baby Boomer Women Transition Careers Through Social Media, by Chanelle Schneider aka @writerchanelle

On Facebook, Women Just Want to Have Fun. by Heidi Cohen, aka @heidicohen

Women and Social Media: Supporting Others by Amber Cleveland, aka @ambercleveland

How the Other Half Tweets by Jill Manty, aka @MantyWebDesigns

Filed Under: Crafts and Charity, Musings

TweetDiner: How to build your brand online

April 27, 2011 by Margie Clayman 7 Comments

I’d like to try something a bit different with Tweetdiner. We’ve been having really good conversations lately, but after each one, there’s kind of a gap. We don’t follow up and then we start a whole brand new topic the next week.

I thought it might be fun to schedule a series of chats that would all be pieces of big theme, and I thought the theme that would be best as a starting point would be How to Build Your Brand Online.

I’ve sketched out a chat schedule (below). What I’d love to see is participation on our Facebook page throughout the week, including any blogs you think would be good references for that week’s topic. Every Saturday I’ll post the archives here and to our Facebook page (once I figure out how to do that now that WTHashtag is gone) so that you can jump into the chats at any time.

If you see a session that you’d like to co-host, please leave me a comment here, email me, DM me, or contact me via some other means so that we can work out the details.

Without further delay, here is the proposed schedule for the ongoing chat, How to build your brand online!

[Read more…] about TweetDiner: How to build your brand online

Filed Under: Marketing Talk

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