Let’s say, just for the sake of saying it, that you have been working meticulously on a blog post. The subject is Men and Needlework during the 17th Century. You have been sweating over this post. You have tried to balance it between being too short and too long. You have avoided using too much jargon, but you’ve peppered in a few little hints of jargon to show that you know what you’re talking about. Every word has been chosen with the utmost care. This post, it’s safe to say, is your masterpiece.
There’s just one tiny little problem.
You sell port-a-potties. To construction workers.