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Archives for April 2011

7 risks a blogger takes when courting the A-Listers

by Margie Clayman

From the moment you start blogging, you get this idea in your head. “If I could just get so and so to retweet this post, I’d have it made.” This idea comes in large part from the blogosphere itself. There are posts on how to get the attention of “A-Listers.” There are posts on how to blog better than the superkids. There are posts on how to get as big as the a-listers, too. So when I tell you that you actually don’t need to start out by courting the most influential people in the world of Social Media, you might think that I’ve really lost that last burger that made my brain a complete happy meal.

Au contraire.

There are 7 risks I can think of tied to trying to get the attention of the “A-Lister” crowd – however you may define that.

[Read more…] about 7 risks a blogger takes when courting the A-Listers

Filed Under: Marketing Talk

20 ways to improve your Twitter Experience right now

by Margie Clayman

I’ve been taking some time lately to scan even more carefully profiles of new people I’m following. I’m seeing people do a lot of things that in my experience will not really make Twitter seem fun or even all that interactive. I thought I would pinpoint some of those items here as food for thought.

1. Do not try to get replies from Oprah Winfrey and Conan O’Brien: This is an extremely common strategy, in part because Twitter kind of sets you up for it by recommending accounts to follow. However, the chances of you getting a mention from these folks is extremely small, and in the end, your time could better be invested elsewhere.

2. Do not continually RT the “A-Listers” either: This is another common tactic that people who are new to Twitter try all the time. When I first started, I would RT posts by all kinds of people, thinking at the very least I’d get a thank you. Don’t bank on it. These folks get so many RTs that taking note of one person would be like telling a drop from the ocean that it was super duper. Not too likely.

[Read more…] about 20 ways to improve your Twitter Experience right now

Filed Under: Marketing Talk

Breaking News: You Both Could Be Right

by Margie Clayman

I was in, I’d say, about third grade. I was sitting in my Social Studies class and we were looking at two different accounts of the same battle. The accounts were completely different, and yet both men had been at the battle.

“How could that be?” The teacher asked us in a “I’m going to guide you” kind of way.

I pondered the question. In the end, we ended up discussing that people can perceive things in all kinds of different ways. It shapes how we tell stories, and it shapes what we believe.

This was in third grade, mind you.

[Read more…] about Breaking News: You Both Could Be Right

Filed Under: Marketing Talk

Women and Social Media: Jill’s post is live

by Margie Clayman

Jill Manty of Manty Web Designs is our contributor for today. Jill has written a great post exploring how men and women use Social Media in different ways. Branching off what Heidi Cohen found, Jill explores the fact that women tend to socialize online more than men do and seem less keen on promotional activities. Give it a read! It’s a great post!

For the rest of the series so far:

Here is an overview of the series, and please give a visit to the following posts:

A Glass Ceiling in Social Media? By Daria Giron, aka @mominmanagement

Twitter, Facebook, LinkedIn, Oh My! Baby Boomer Women Transition Careers Through Social Media, by Chanelle Schneider aka @writerchanelle

On Facebook, Women Just Want to Have Fun. by Heidi Cohen, aka @heidicohen

Women and Social Media: Supporting Others by Amber Cleveland, aka @ambercleveland

Filed Under: Marketing Talk, Musings

The Woman’s Womb as Weapon

by Margie Clayman

My friend Karima-Catherine (@karimacatherine) sent me a link to an article yesterday from the Wall Street Journal. It was another article about why women don’t seem to be dominating in senior management positions. As I was reading through the article, it seemed like there was an underlying sentiment that women are not more prominent in business settings because women:

1. Lose ambition faster than men

2. Want to “live life” more than men (what does this mean, exactly?)

3. Are restricted by the hours that various schools and day care centers are open

Sorry to be blunt, but these all seem like convenient excuses for a continuing, easily spotted, easily identified problem. In two words? Gender bias.

[Read more…] about The Woman’s Womb as Weapon

Filed Under: Musings

How do you pick your battles?

by Margie Clayman

People in the online world often talk about engagement as a light, fluffy, kumbaya sort of thing. But let’s face facts here. Sometimes, interactions with people are not fun. Sometimes we disagree with each other. Sometimes someone says something that really throws you for a loop. Sometimes someone disappoints you, misunderstands you, or lets you down. It’s hard online to figure out how to deal with these situations. Do you defend yourself against every perceived offense? Do you ignore every scenario where your feelings get hurt?

I’ve watched a lot of people ignore some battles and fight others online, and I’ve done the same. I have a few ideas about how you can pick your battles in the online world.

[Read more…] about How do you pick your battles?

Filed Under: Marketing Talk

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