I am a writer who writes content that works.
I have worn many hats over the course of my career, from production manager to media planner/buyer to account manager and more. Through it all, writing has always been my passion. I have yet to encounter a type of writing I do not like. Whether it’s a blog post, web content, an integrated marketing proposal, or a promotional e-blast, I enjoy writing with a clear objective in mind and then precision-targeting every word and paragraph to meet and exceed project/tactic goals.
Creating a digital portfolio for content is complex. Sometimes, the written part of a project merely begins as a plain Word document, while the finished piece is a fully designed work of art in which the words simply play their part. It is also difficult to show examples of my work due to copyright concerns. What I opted to do with this website is explain the different facets of content creation in which I can excel.