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Marietta, OH

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Archives for July 2011

A Tweetdiner Idea

July 30, 2011 by Margie Clayman 19 Comments

We are just a few weeks away from winding up the Tweetdiner “Building Your Brand Online” series, and I’ve been pondering what we could do next. People have said that the idea of an “editorial calendar” for chats has been helpful, so I’ve been trying to think of a new series we could do. I finally had an idea pop into my head, and I wanted your feedback.

Tweetdiner: Social Media for Social Good

[Read more…] about A Tweetdiner Idea

Filed Under: Marketing Talk

Post 100 – what I learned about writing a 100-post series

July 29, 2011 by Margie Clayman 17 Comments

Well, here we are. A journey that began many months ago, when there was still snow in the air, is coming to a close. I’ve written 100 posts about engagement, and now it’s time to move on to writing about, well, what you want me to write about all through August 🙂

Before we start that journey though, I thought I would toss out a few things that I learned or experienced in doing this series, just in case you’re interested in ever doing one like it. I hope it helps!

[Read more…] about Post 100 – what I learned about writing a 100-post series

Filed Under: Marketing Talk

The Engagement Series – The Highlights

July 28, 2011 by Margie Clayman 3 Comments

I debated about writing this post. While I’m really excited that I’m coming to the end of this 100-post series, I’m not exactly in a Frank Sinatra mode where I can sing, “I did it my way.” On the other hand, I would say a great majority of you didn’t know me or my little site here back in April when this series started, so I opted to round up some of the posts that I thought were the best out of this series to kind of bring you in as if you were here from the start.

So, here are some of the posts that I think ended up being the best in this series. Enjoy!

[Read more…] about The Engagement Series – The Highlights

Filed Under: Marketing Talk

Definitive Proof that Engagement is Valuable

July 27, 2011 by Margie Clayman 13 Comments

As you wind down a project, you find that any little oomph that can lift you up and over the finish line is much like a lovely breeze on a burning hot day. It is thus entirely in the realm of happy serendipity that I had the experience I did yesterday.

See, for about 5 months now, I’ve been blogging about engagement online. A lot of people think engagement is an over-stressed segment of the online world because it technically doesn’t lead to you making money. I got some crap (for lack of a better word) when folks found out I’d be spending so much time on this “overdone” topic. But yesterday, I got the ultimate validation that while online engagement on its own may not have a business value, it is priceless.

[Read more…] about Definitive Proof that Engagement is Valuable

Filed Under: Marketing Talk

Twenty Tidbits of Twain Wisdom About Social Media Engagement

July 26, 2011 by Margie Clayman 18 Comments

If you’ve been visiting here at my blog for awhile, you know that I’ve been working on Mark Twain’s autobiography all summer. Well, working on reading it, not writing it. If you are new here, now you know. Ehem. Anyway, over the last few cycles of the moon, good ole Mark has given me a lot of ideas about modern engagement online, as strange as that may seem. Since we’re winding down the engagement series now, I thought it would be apropos to share all of the wisdom Mr. Twain has shown me about interacting with other folks.

[Read more…] about Twenty Tidbits of Twain Wisdom About Social Media Engagement

Filed Under: Marketing Talk

20 Engagement Lessons from Harry Potter

July 25, 2011 by Margie Clayman 8 Comments

I was a pretty late addition to the Harry Potter bandwagon, I must admit. When I was in grad school a friend convinced me to buy the first book, and I did. I sat down to read it and all I could think was, “Hmm, well that reminds me of that movie. That comes from that book. Oh, she stole that from this story.” I know, a very snobby way to look at things, but that’s what the ivory tower does to ya, right?

Thanks to TBS and their penchant for showing every single Harry Potter movie over and over again, I’ve gotten a bit more interested in the series. I watched the first part of the finale over the weekend and am planning on going to the theater to see the finale of the finale.

I’ve written about Harry Potter a bit (though of the epic film series of the oughts I tend to lean towards Lord of the Rings), but as I think about the series, there really are a lot of lessons one can take away about engagement. Here are some that I came up with.

[Read more…] about 20 Engagement Lessons from Harry Potter

Filed Under: Marketing Talk

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