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Marietta, OH

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Twenty Tidbits of Twain Wisdom About Social Media Engagement

July 26, 2011 by Margie Clayman 18 Comments

If you’ve been visiting here at my blog for awhile, you know that I’ve been working on Mark Twain’s autobiography all summer. Well, working on reading it, not writing it. If you are new here, now you know. Ehem. Anyway, over the last few cycles of the moon, good ole Mark has given me a lot of ideas about modern engagement online, as strange as that may seem. Since we’re winding down the engagement series now, I thought it would be apropos to share all of the wisdom Mr. Twain has shown me about interacting with other folks.

1. If you’re going to talk about yourself all day every day, you’d better make clear why people should care

2. Don’t rob the dickens out of people, morally or financially. You could end up in someone’s autobiography, and they could say really not nice things about you!

3. Don’t proclaim your expertise. A real expert may hear you.

4. Cherish the people you care about while you can. Once they’re gone, all you can do is remember them.

5. Don’t make promises you can’t keep.

6. Don’t try to pretend you go “way back” with someone when you don’t. Twain often talks about people who would come up to him and say, “Oh, I went to school with you.” He would say (to himself, of course), “Uh, no you didn’t.” It just made the person look foolish in his eyes.

7. Be honest about your intentions.

8. Don’t be too trusting of people, especially if they want something.

9. Don’t assume that anyone but you has your best interest at heart (and make sure you really do have your best interests front and center. Otherwise you can really get taken for a ride).

10. If you challenge someone to a duel of any kind, be fully prepared to get shot (in other words, if you can’t take it don’t dish it).

11. If a story, sob or otherwise, seems too incredible to believe, it probably is.

12. People who don’t like most people are the best gauge of what kind of person you are. Mark Twain didn’t like a whole lot of people, but he was eternally loyal to those he did care about.

13. Even the smartest person can be a complete fool when it comes to some things.

14. Sometimes, things you think are funny are horrifying to others. Twain recounts a story where he gave a talk at a very fancy, button-down event. He recounted a tale that he thought was hilarious, but the audience was so horrified there was not a peep afterward. He was utterly humiliated and blocked the whole event from his mind for 25 years. Be aware of who you are talking to and how they are reacting!

15. Sometimes people seem to do things that don’t make any sense, but if you knew the whole story,Β  you’d say you’d do the exact same thing. If you point a finger, there are always 2 pointing back at you.

16. Most of the time, when you badmouth someone, it comes back to bite you. Eventually. A lot of people badmouthed Twain, and they sure are paying for it now!

17. When you care about someone, work your hardest to build up their strengths. For all of his gifts, Twain was terribly absent-minded about a lot of every day things. His wife knew this and did her best to keep him on the straight and narrow. For example, they worked out a code so that she could help him behave at dinner parties. It’s easy to mock and to pick on people. It takes a warm heart to strengthen another person, though. I would argue it’s even harder to do that in the online world.

18. Sometimes you get remembered for your least attractive qualities – don’t assume familiarity is always a compliment. Twain recollects one nanny the family hired who swore in German incessantly, much to his amusement.

19. Sometimes people do ridiculously stupid things and there’s nothing you can do about it. When he was a little boy, Twain heard about how Measles was going around the town. Everyone was horribly frightened, and he felt so nervous about it that he decided he would just go on ahead and catch it and end the suspense. He snuck into the bedroom of a friend who was very ill, and in fact, Twain almost died of the Measles. Sometimes our worst enemy is us. Twain’s mother and the parents of his friends could do nothing to stop his crazy activities.

20. Make sure the story (or idea) you are describing is actually yours. Twain notes that his older brother wrote up a little autobiography once and a whole chapter was dedicated to something that actually happened to Twain. Twain couldn’t believe it, but he let it go. He figured his brother must have told the story so many times he really believe it had happened to him. Be careful about this in the online world, though. People may not be so forgiving!

So there you have it. Twenty tidbits of social media wisdom from someone who lived a century ago. What do you think?

This is post #97 in the Engagement Series. I hope you are (still) enjoying it!

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. Nancy Davis says

    July 26, 2011 at 8:54 pm

    Hi Margie,

    Jeez I relate to all of this but in particular 7,8,9 and 13 especially stick out to me. I try to be very honest with people. I want to help as many people as possible, and I want to start guest posting on various blogs because experience will make me better.

    I assume mistakenly many times over about others having my best interests at heart. I have learned that lesson the hard way many times.

    I have been too naive and way too trusting of people. I have been badly burned several times. I keep getting up and trying again because I have to be able to trust somebody, right?

    I consider myself to be somewhat smart, but I can be a damned fool when it comes to relationships. One man in particular got under my skin and I had the hardest time walking away. I can be smart yet incredibly stupid.

    This was a great post Margie. Simply awesome. πŸ™‚

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:16 am

      I think you’re far too hard on yourself, Nancy. But that’s just my perspective from over here! πŸ™‚

      Glad you enjoyed the post!

      Reply
  2. john feskorn (@johnfeskorn) says

    July 26, 2011 at 9:04 pm

    I love these, Margie and I love how you have magically related his insights to our modern day online relationships. #3 is so simple but so fitting as there are so many self proclaimed experts in social media! Thanks for sharing. John

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:17 am

      Thanks John. So glad you enjoyed it! πŸ™‚

      Reply
  3. Tony Bryson says

    July 26, 2011 at 9:57 pm

    This is an awesome application of Twainian wisdom- could not find any fault in it, nor in how it relates to social networking.

    Well done…

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:17 am

      Thanks, Tony!

      Reply
  4. Ken Moorhead says

    July 26, 2011 at 10:05 pm

    This is the first post I’ve read here, and it’s chock full of great lessons. Especially love #3.

    Looking forward to reading more.

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:17 am

      Thanks, Ken! Welcome, and I hope to see you again πŸ™‚

      Reply
  5. Joseph Ruiz says

    July 27, 2011 at 10:30 am

    Margie,
    Love Twain’s timeless wisdom. Nice application.
    Thanks for Sharing
    Joe @SMSJOE

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:17 am

      Thanks, Joe. Glad you liked it!

      Reply
  6. social media management platform says

    July 27, 2011 at 11:11 am

    Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.

    Reply
  7. Jayme Soulati says

    July 27, 2011 at 12:31 pm

    It feels like we read the same way — everything I read is fodder for a client story, news angle, blog post; yet, your material takes on a life of its own. You’re an insightful chica, and I do so enjoy how you present so creatively and take my waves to new levels.

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:18 am

      thanks, Jayme. Yeah, anyone and anything is blog material…watch out! πŸ™‚ I really appreciate the compliment – that’s a great honor coming from you!

      Reply
  8. Ali Macaluso says

    July 27, 2011 at 12:50 pm

    What an excellent list…I’m so curious to know, for #14, what story he told! Great motivation πŸ™‚

    Reply
    • Margie Clayman says

      July 28, 2011 at 8:19 am

      It was a sort of parody about 3 really well-respected authors. The problem is that one of them was who the celebration was honoring, so people were a bit taken aback. And shocked. And offended πŸ™‚

      Reply

Trackbacks

  1. Twenty Tidbits of Twain Wisdom About Social Media Engagement | Speculative Thinker says:
    July 27, 2011 at 9:42 am

    […] post originally appeared on Social Media, Marketing, Musings and has been reposted with […]

    Reply
  2. The Sunday Shout Out | Aim Above The Mark | Jason Sokol says:
    July 31, 2011 at 9:37 am

    […] Mark Twain had some great advice about social media? The famed problogger Margie Clayman recently posted all about it. Check it […]

    Reply
  3. A Learner’s Mind « Nancy A. Davis says:
    August 1, 2011 at 8:14 am

    […] good friend Margie Clayman had this amazing post last week about lessons learned from Mark Twain. One of the lessons was β€œDon’t assume that anyone but you has your best interest at heart (and […]

    Reply

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