Month: August 2010

Departmentalization and the Death of Discussion

When I say the word department to myself, after worrying about the fact that I am talking to myself, two things come to mind. First,…

Consider Your First Impression

“You never get a second chance to make a first impression.” It is such an important concept. I would like to say that I learned…

Blending is more than integrating Facebook with Twitter

Do you ever stop to think about how much blending we do? We wear clothes so that we can blend in with others in our…

Always Focus on the Customer

A little after I joined my family’s advertising agency, I came upon a diagram that illustrated integrated marketing. There were two charts, actually, one more…

Integrated Marketing: Easy as Your ABCs

There’s a lot of talk regarding integrated marketing floating around. Maybe more specifically integraTING marketing. I feel like we are drifting further and further away…

Content is not king

For the last at least couple of years, there have been two sayings that I’ve heard ad nauseam. The first is that one about Wall…