Hi there, I have been talking a lot about getting to know your audience. I thought now would be a pretty good time to make sure I could get to know you a little better – this will also help me better cater to your interests here on the blog. If you could take just… Continue reading I’d like to learn more about you
Month: May 2011
Twenty Leadership Lessons from Abraham Lincoln
The next few posts in the engagement series are going to be lessons we can learn from the book Team of Rivals, by Doris Kearns Goodwin. If you’re not familiar with the book, the general gist is that it details how Abraham Lincoln won the presidency in 1860 and how he ended up with a… Continue reading Twenty Leadership Lessons from Abraham Lincoln
But what do you love about Social Media?
You know those commercials for V8 where a person gets bopped on the head because they’re not eating their vegetables? Well, I had a V8 kind of moment today. It had nothing to do with vegetables. Rather, it had to do with Social Media. I guess you were probably thinking that would be the case… Continue reading But what do you love about Social Media?
Why I highly recommend joining Kitchen Table Companies
A week ago today, I finally decided that I would sign up for Kitchen Table Companies, a site created by Human Business Works, Chris Brogan, and Joe Sorge. I had been going back and forth about this for awhile. Although I am familiar with the day-to-day existence of a small business, I don’t own one.… Continue reading Why I highly recommend joining Kitchen Table Companies
Five ways to create a more engaging direct mail campaign
If there is one traditional marketing tactic that gets close to as much flack as advertising, it has to be direct mail. You’ve probably heard it all before. “Direct mail is like throwing spaghetti against the wall and seeing what sticks.” “Direct mail is a close cousin of cold calling.” “Direct mail is so…indirect.” Like… Continue reading Five ways to create a more engaging direct mail campaign
The 7 Deadly Sins of Social Media
Awhile back, Copyblogger wrote a post called the 7 Deadly Sins of Blogging. I have been thinking about that post lately. I can’t tell if it’s because all of this talk about the world ending is getting to me or if it’s because I am seeing behavior online that is kind of making me feel… Continue reading The 7 Deadly Sins of Social Media