Margie Clayman
There’s no ROI in Analytics
I was watching Avinash Kaushik’s webinar on multi-channel analytics today and saw a question pop up regarding whether ROI can be figured out based on…
The Anti-Case Study
I’ve noticed something about business folk. We are a boastful bunch. We are all about case studies, testimonials, retweets, recommendations, comments, “likes,” and providing the…
does efficient = good?
I “attended” a very very interesting webinar today. Jason Baer was the host, and it was about how to integrate “Social and email.” There was…
The evil twin dilemma
I was looking through Twitter posts this morning, as I am wont to do, and I saw a post from an account labeled BPGlobal. The…
So many flip-flops I feel like I’m at the beach
A few weeks ago, during and directly following the 2010 F8 conference, Facebook announced some pretty astounding changes that created a rush of excitement across…
Integrated Thinking
I was thinking about the advice that a lot of marketing experts give regarding one of the big questions in Social Media world. “How do…