Category: Marketing Talk

As he is wont to do, Michael Schechter said something very interesting, this time on a recent post of mine (this one over here). Here is what Michael said: It’s become more about the people than the work or even the subject at hand. If we just shifted our focus from our feelings to the… Continue reading Evil Agencies and Social Media Nincompoops

I was taking a quick look at Twitter and this tweet from Guy Kawasaki popped up. It was an infographic about social media jobs. “Well, what the heck,” I thought. I went ahead and clicked. This is what I found: © 2012 Onward Search I really just have one question, but I’m quite desperate to… Continue reading This could be the entire problem with the social media world

Something very interesting happened over the weekend, and I thought I would tell you about it. Actually, the really weird thing is that the same incident happened two different times with two different parties involved. As it happened, two different people, who I’m pretty sure do not know each other at all, sort of called… Continue reading Between a Rock and a Hard Place

When you say you have an online community, what does that mean? I am asking myself this very question. I often say things like, “I have the best online community ever.” What do I mean when I say that? I had a long conversation with myself (I’ll publish the transcript of the interview later) and… Continue reading Myth: Community makes the world go round

I’ve spent an interesting day, as is so often the case, here in the online world. I had a very interesting conversation with Chris Young (@chris_eh_young), Brandie McCallum (@lttlewys), and Carrie Wilkerson (@barefoot_exec)  about various marketing myths that are floating about in the online world. For example, the fact that everything “is dead” is something… Continue reading In Marketing, What You Don’t Know Can Kill You

Social Media should not be about you. It should not be about you getting a high Klout score. It should not be about you getting perks. Social Media should not be about you gaining ground as you tear others down. It should not be about you calling out everyone (and their mothers and their fathers.).… Continue reading Social Media Should Not Be About You