Category: Marketing Talk
Myth: Killing anything that’s not social media is advisable
You’ve probably seen it before. You’re going along minding your own business when you read a book or a blog post that says something like, “…some ways in which you can convince the management team to reduce traditional marketing.” from Hubspot or maybe you read this post by Scott Stratten where he notes that before […]
Myth: Just doing it yourself works best
One thing you run into quite often in the social media world is talk of entrepreneurship. A lot of it is advice – how to monitor your time, how to make the sale, how to deal with failure of your start-up stops up. A lot of the advice too is meant to be motivational. “Bring […]
Avoid the temptation to write something popular
The world of blogging sure does seem to be getting more and more…echoey. Whether I’m looking at blogs I’m subscribed to, blogs I happen upon, or blogs I’m connected to in other ways, the following seem to be the main areas of focus: 1. Content Marketing – any angle of content marketing! 2. Pinterest 3. […]
Business Killed the Social Media Star
Phew. As I sit down to write this, I am one tired lady. We’re busier than we have been in quite some time. My brain is back to trying to finish up projects in my sleep. When I come home from work, pretty much the last thing I want to do is sit down at […]
Myth: Integrated Marketing Means Using Facebook AND Twitter
Here we are on letter I of the marketing myth series, and we’re going to talk about what integrated marketing means. Now, often times you’ll see folks talking on social media sites about how it’s important to make sure your different social media efforts are “integrated.” They’ll note that it’s important to integrate your blog […]
Myth: Having a plan is lame
When I first started at our family’s agency, it was July, which is about the time that we start revving up for something called planning season. I took a pretty steep crash course in what that meant. It meant contacting publications, looking back over what had happened in the last year, and creating a cohesive […]