Category: Marketing Talk

I don’t know if you’ve noticed, but e-newsletters are really quite polarizing in the world of marketing, online and off. On the one pole you have people who role their eyes and make vomit sounds when you mention e-newsletters. You might hear something like, “OMG I get like, 27 gazillion a day. The whole reason… Continue reading Myth: E-Newsletters are easy to create and send

I have been really astonished that so many people have asked for #tweetdiner to come back. I think committing to every Saturday night got too hard for everyone. Hey, even I like to have a Saturday night away from my computer. But once a month isn’t so bad, right? With that in mind, and with… Continue reading #tweetdiner Powerful Pictures – 2/18/12

If you are a regular reader here, or even if you aren’t, I want to preface this by saying that I am not trying to attack any one company or any one person. Rather, an opportunity has presented itself to demonstrate the kinds of irresponsible advice that are openly floating about in the world of… Continue reading Irresponsible Advice

My pal Mark Schaefer wrote that this week is a good time to “hug a blogger.” Being a Star Wars fan, I figured an appropriate sequel would be, “The Blogger Hugs Back.” Now, just to be clear, I’ve never really been a fan of Valentine’s Day, so that’s not *technically* why I’m doing this. It’s… Continue reading The Blogger Hugs Back

One of the first things I learned in the marketing world was the importance of evaluating publications that I was thinking of proposing for our clients’ advertising campaigns. Once unknown, the world of BPA circulation statements became the norm for me. I evaluated media kits to look at how each publication broke down its audience.… Continue reading Myth: Danger Lies In Not Trying Everything

Much of American history, if you look at it, was molded by one single mineral -gold. It was gold that caused President Andrew Jackson to force the Cherokee out of Georgia. It was gold that pushed people to California, and it was the presence of the valued mineral that encouraged the US to go to… Continue reading Enough of the gold rush