The voting is complete, and the date and time for our #tweetdiner Social Media ROI Roundtable will be Thursday, March 1st at 7 PM EST. Please share this information if you’re of a mind because I’d love for this to be a great chat with lots of people! The original framing concept is below.
It seems like conversations about social media ROI are happening everywhere these days. It’s all over Twitter, all over the Blogosphere. Magazine articles ponder the ROI of social media. People ponder why people are confused about social media ROI. It has remained one of the hot topics in the online world and in the business world for months and even years.
The problem (in my mind) is that a lot of these conversations are happening like little islands. A person writes a blog post over here, a person tweets over there, and a butterfly flaps its wings in China. Wait, no, that’s something else. Anyway, I thought it would be neat to tie all of these conversations together with one chat that would focus on nothing but Social Media ROI – various thoughts, various modes of mythbusting – you get the idea.
The chat will be framed out for an hour but could go for as long as you’d want. Transcripts will be posted for those who can’t make it. My goal is that more people will come out of the chat finding themselves on the same page regarding the question (or concept) of ROI in social media. To me, the future of businesses using social media depends on thoroughly understanding this issue, so I do not take it lightly.
I hope I can look forward to seeing YOU there!
Image Credit: http://www.flickr.com/photos/jdlasica/2723457360/ via Creative Commons
If social media is first and foremost about listening, then is social media ROI not about “Return on Investment” but about “Return on Insights?” If listening provides insights that in turn drive specific initiatives, then focusing on insights as a pre-condition for investment changes the equation.
@sanchezjb In the end, if you are using social media as a marketing tool or as a sales too, you are investing time (aka money). If you are not tracking sales against that investment, you are losing money. Listening is a prerequisite for making the sale, perhaps, in some cases, but for a business to succeed and grow, it’s still all about the benjamins.
@margieclayman Agree but businesses need to understand what the CSFs are for making “the benjamins.” Using social media as a marketing tool w/o knowing if your marketing/broadcast messages are going to resonate is not a good investment. Listening can provide insights for marketing content to have the right context, be meaningful, and have resonance. Resonance can cause change, e.g. drive sales.
Agree but businesses need to understand what the CSFs are for making “the benjamins.” Using social media as a marketing tool w/o knowing if your marketing/broadcast messages are going to resonate is not a good investment. Listening can provide insights for marketing content to have the right context, be meaningful, and have resonance. Resonance can cause change, e.g. drive sales.
The timings are all tough for me haha. I guess being ahead in time is not a good thing. Out of the lot, the usual timing is the best but I guess I could try Thursday March 1 (which is Friday, 8AM for me I think).
@janwong One of us clearly needs to move 🙂
Wish I could be there, Margie! Wait, is this virtual or IRL? Maybe I can be there!?
@BruceSallan1 it’s virtual. It’s my Twitter chat called #tweetdiner. We just float around our times a lot 🙂