Around where I work, there is a crew that mows the grass throughout the Summer. When I say “throughout the Summer,” I mean that they have specifically scheduled days on which they perform their duties. They perform those duties whether it is hailing, sunny, warm, cold, rainy, or droughty. There could be nothing but dirt… Continue reading Mowing the grass in the rain
Month: May 2010
Editorial Calendars aren’t just for print anymore
It’s always nice when you find out that something you’ve been thinking about and even talking about has crossed the mind of an expert. For example, if you put together an experimental recipe only to find out that a very similar recipe just helped someone win Iron Chef, that would be a great feeling. My… Continue reading Editorial Calendars aren’t just for print anymore
What’s so funny about proofing, editing, and proofing again?
I was watching a really impressive webinar today. Very good points that I haven’t heard anyone make, at least in my sphere of knowledge and experience. Indeed, I was so impressed with this person that I decided to click to their website to learn some more. From there, I was taken to the site for… Continue reading What’s so funny about proofing, editing, and proofing again?
Why not discuss a revolution in ROI?
A couple of days ago, Jay Baer, who is one of my favorite social media gurus, wrote a blog called “Are you Slow Enough to Succeed in Social Media?” The article said something that I’ve been thinking about for a long time. Namely, Social Media is the hot new toy that everyone wants a piece… Continue reading Why not discuss a revolution in ROI?
Linking the Tactics, Using the Buffalo
About 3 years ago, all of the talk was about “integrated marketing.” Maintain a common aesthetic across all of your marketing channels to increase the strength of your brand. Last year, all of the talk was about Social Media. It was a new frontier (relatively), and if there was one thing we all wanted to… Continue reading Linking the Tactics, Using the Buffalo
I want to hear what you think!
So I have a lot of my own opinions about the new Facebook (obviously). But I thought that it would be interesting to see who agrees, who disagrees, and why. The question is whether you like the new Facebook model, including the “Open Graph” capability to link to external sites and interests now linking as… Continue reading I want to hear what you think!