I peeped in on #MM (Marketer Monday) chat on, well, Monday, and someone said something that caught my eye. They said, “It really makes me frustrated when I go to the trouble of scanning a QR code and I get taken to a regular old website page that I could have just typed in myself.”… Continue reading Are you using a hammer to tighten screws?
Month: November 2010
#30thursday closing for now
I’ve been doing a lot of thinking over the last two weeks, and I have decided that I’m going to put #30Thursday on hiatus, at least for awhile. There are a lot of reasons for this, but primarily, it’s a time thing. I am extremely busy at work, and it’s getting to be holiday and… Continue reading #30thursday closing for now
Five features of an effective landing page
You have just come up with the PERFECT, and I mean perfect, Social Media plan. Your tweets are rolling. You’re getting retweeted left and right. Your Facebook page is hopping. You could post “the sky is blue” and people would “like” your post. Your Social Media campaign was built on the idea that you are… Continue reading Five features of an effective landing page
The Gettysburg Address Was Crap
Special note: This post is dedicated to my friend Jason Sokol, who mostly jokingly (I think) asked if I was going to offer an analysis of The Gettysburg Address. Not quite, but here is what I came up with. The year is 1863. It’s right around this time of year, too. You are the President… Continue reading The Gettysburg Address Was Crap
Jeb Stuart, The Panama Canal, and Revolution Agents
Boy have I got the job for you. Do you want to sit in a stuffy office with old strokey-beard guys playing with markers, typewriters, and pencils? Do you want to place ads in newspaper classified sections? Do you want to shmooze and be creepy? Join the agency business! I could be wrong, but I… Continue reading Jeb Stuart, The Panama Canal, and Revolution Agents
What Lincoln’s Generals Can Teach Us
I have been a Civil War nut, or actually a history nut, for as long as I can remember. One of my favorite books when I was just learning how to read was about famous Native American chiefs. I truly fell in love with the Civil War from the moment I first learned about it… Continue reading What Lincoln’s Generals Can Teach Us