Month: November 2010

It seems like a lot of people find it very easy to badmouth agencies, or the concept of “the agency.” I am not really sure why this is. I suppose enough people have had enough bad experiences that it has kind of morphed into an acceptable view of things. Maybe it’s misdirected fury at the… Continue reading I’m an Agency Woman and Proud of It

I see this question come up almost every week during blogchat. Throughout the week, a lot of people also ask me why I blog every day, and is that something that everyone should do. The easiest answer to give is that whatever you choose to do, you should try to be consistent. Create an expectation… Continue reading How often should I blog?

A few days ago, my co-worker, who is the head media buyer now, asked me a really good question. A client of ours is interested in investing in a third-page ad. If you have ever bought ad space before, you know that third-page ads usually come in 3 shapes – horizontal, vertical, and square. All… Continue reading The care must transfer

For many a weary year, I lived and breathed in The Ivory Tower. Academia was a good match for me in a lot of ways. Verbosity is often appreciated, as are ludicrously long words. If you use words that would score well in Scrabble (well, other than cheating words like “ef”) you get magical academic-geek… Continue reading How can I find my voice?

This week’s presentation highlights five big mistakes I see quite often on Twitter. Hope it helps!

Ok, it’s time I let out an ugly truth. Sometimes, even now, I look at some  Twitter accounts I don’t really like and…I find out that they have more followers than me. This creates quite the dilemma, because as you might know, I am all about not caring about numbers in Social Media. Still, it’s… Continue reading (S)He has more followers than me?