Month: March 2011

There are a lot of “best practices” that you hear about and learn about as you begin the process of immersing yourself in Social Media. I entered into the fracas around the time that David Meerman Scott published his book, Lose Control of your Marketing and PR, so a lot of the talk was about… Continue reading Losing Control Versus Losing Credit

This wonderful addition to the Engagement series is by Suzanne Vara. Suzanne, in addition to being a dear friend of mine, is queen of community and founder of Kherize5 Marketing and Advertising. Suzanne blogs and tweets (@suzannevara), and I recommend you find her in both places! Fear: a vexing emotion actuated by a perceived threat… Continue reading Fear, The Greatest Inhibitor

This is a guest post by Jason Sokol.  Jason Sokol, whom I call J-Dubs,  is a marketer, blogger and proud father-to-be. He loves marketing and finding ways to connect meaningfully with customers and is determined to bring grocery store marketing and advertising into the 21st Century. You can find him at jwsokol.com or at @jwsokol… Continue reading 5 steps for staying social with RSS

Given that I am sitting here writing post number 15 for The Engagement Series, you might have a few assumptions about how I manage my Social Media presence. There are a few givens. For example, there are millions of people on Facebook and Twitter and in the blogosphere, and even the squishiest of the squishy… Continue reading The case against Twitter Lists and Facebook Filters

One of the things we talked about yesterday was determining what your follow-back policy will be on Twitter. Many of you pointed out quite correctly that this is one heck of a hot button issue in the world of Twitter, and you’re 100% correct. I’ve always taken a sort of “middle of the road” approach… Continue reading Who do you follow?