I’m pretty sure that’s how that song by Tina Turner goes, right?
Hmm, anyway…moving on 🙂
Around the time when SXSW was going on, you could generally find three kinds of statements.
1. OMG I’m so excited!!!!
2. I’m not going to SXSW. I’m going to be making money.
3. I wish I was at SXSW or barring that, I wish I didn’t have to see all of the tweets about it.
It was at this point that I really “got” what a huge difference there is between my everyday, work-a-day world and the world of Social Media.
See, in the B2B world, there are tons of trade shows, conferences, and educational events, but they are not really about getting seen with the right people or getting too drunk to remember where you are. The point of these conferences is actually to find prospects, meet with customers, maybe meet with your sales team, and have a little fun in between. Now, the problem is that the B2B world could probably use a dash of Social Media style engagement, and Social Media could probably use a dash of B2B philosophy at Social Media events. In all cases, having creative ways to engage with people is essential.
[Read more…] about Trade Shows and Conferences: What’s Engagement Got To Do With It?
Posts over the last week ranged from actionable ideas for marketers and Social Media users to how to live life more fully to how to make a real difference in the world. I really enjoyed each and every one of these posts and am proud to showcase them here. I hope you enjoy them!
If there’s one word in Social Media that seems to drive everyone nuts in a weird, Pavlovian kind of way, it’s “advertising.” Trying to talk to people fully enmeshed in Social Media about advertising is kind of comparable, I think, to walking into Woodstock saying, “Hey, check out these great books on accounting and life insurance!”
A lot of people talk about Social Media as a revolution. It’s a revolution in how we market our companies. It’s a revolution in how we communicate. But like most revolutions, the revolutionaries may be getting kind of high on their success. That’s the bug that got good ole Napoleon. He kept becoming more and more sure of his success, declared himself Emperor, and ticked off most of the world.
If you are doing more than Social Media “stuff” to promote your company, products, and services, you may feel like all of this talk about engagement only relates to the Social Media part of what you’re doing. This can be a dangerous way of thinking, however. Just like you want to engage with customers and prospects the same way on Twitter as you do on Facebook (generally), you want to engage with your customers as you meet them in trade publications, on Social Media sites, and on your own website. Today’s post, and the next 3 posts for the Engagement Series, will talk about how to make other marketing tactics more engaging for your customers and prospects. Today, we’ll talk about your website.
I have been hearing a lot of buzz the last few days about something Gary Vaynerchuk said on TechCrunch TV. Apparently, Gary said that 99.5% of social media experts are clowns.