Month: April 2012

You’d heard all of the rumors. Marketing is dead. B2B is dead. Computers are dead. Email is dead. Pretty much everything has been declared dead. Despite all of this, however, you did the unthinkable and started an email marketing campaign for your company. Today was the big day. The email was proofread and checked in… Continue reading Myth: Opens are the best way to measure email marketing success

Have you ever heard of Jim Abbott? He was a pitcher during the years of my youth, first for the California Angels (that team that has nothing to do with LA, Oakland, San Diego, or San Francisco), and he pitched for a few other teams including the Yankees. This may not seem all that extraordinary… Continue reading What bloggers could learn from Jim Abbott

It’s a bright and sunshiny day and you’re on your way to meet a prospect. You have your company’s portfolio, you’ve dressed the best way you know how, and you even brushed your teeth and combed your hair. You have so many butterflies you’re thinking about donating all of them to an arboretum. Then suddenly… Continue reading Myth: Nothing is off limits on a corporate blog

I had a dream last night that I think was actually was my brain trying to figure out this whole social media experience – the part that I really enjoy. In the dream, I was on a field trip, kind of like school but everyone was all grown up. I, along with a mass of… Continue reading Social Media is a Giant Field Trip

A few years back, before I really got super involved in Twitter and Blogging, I accidentally got involved in Farmville. Actually, to be truthful, I started as a Farm Town girl, but of course, being the trend-bucker that I am, all of my friends ended up playing Farmville. I eventually caved in. If you’ve never… Continue reading Social Media, Farmville, and that Darned Myth of Sisyphus