Category: Marketing Talk
Social Media: A Real Life Digital Town Without Pity
This past weekend was pretty brutal. On Saturday morning I found out that a woman I respected in the online world, Judy Martin, had passed away suddenly at the age of 49. Judy wrote often about the work/life balance. She did her thing, always seemed to be positive, and in my few engagements with her […]
A Letter To Those Of You With 1,500 Twitter Followers Or Fewer
Yesterday, shortly after the events in Boston started to unfold, a person who is very well known online still had their automated posts flowing into Twitter. One such post mentioned something goofy or something seemed inappropriately light-hearted for what was going on at that time. A person retweeted that post and mentioned that it was […]
The State of Twitter, 2013
Happy New Year, everyone! My dear friend Susan Fox (aka @gagasgarden) sent me a very interesting email recently with several questions about her experiences with Twitter. She wondered if I could write up a post answering these questions in case other people would be interested too, so here we are. I actually thought Susan’s questions […]
14 Marketing Lessons Learned From Classic Movies by @smmanley
This fun post is by my friend Sarah Manley. Sarah Manley has extensive experience marketing for manufacturers, technology companies and healthcare organizations. Sarah drives online traffic to create sales by writing collateral and managing social media accounts for clients. Sarah enjoys speaking about social media for business, implementing fresh ideas and measuring campaign effectiveness. Here’s Sarah’s LinkedIn Page or you […]
If You Cannot Do Content Marketing, Do Not Do It
This past week, MarketingProfs, in collaboration with the Content Marketing Institute, release a report called B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America. The report represents two very particular, very important trends that I find extremely disturbing in the online world today, so with respect and no bashing, I want to talk about this report […]
Social Media: A Positive Tool, Not a Negative Platform
A couple months ago, I experimented with social media by simply “listening” for a day. I didn’t post anything, but I scrolled through my Facebook feed and my Twitter stream like I regularly do. Listening without the expected next action of responding or liking or sharing takes you out of the equation and lets you […]