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Marjorie Clayman’s Writing PortfolioMarjorie Clayman’s Writing Portfolio

Professional writing profile of Marjorie Clayman

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Marketing Talk

six things you need to know about yourself before engaging

by Margie Clayman

A lot of times, people think of those who interact in the world of Social Media as being kind of self-centered. After all, Twitter asks you what’s happening. Facebook asks you what’s on your mind. Your posts are things you’ve written. Your tweets are updates about your life and what you’re up to.

However, when we talk about engagement online, it’s usually a thought process that has more to do with other people, not ourselves. While I’m not really advocating you becoming completely self-involved, there are a few things that you really need to internalize, be aware of, and monitor as you prepare to engage with other people online. Think about the following:

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Filed Under: Marketing Talk

Five reasons why being awesome is not awesome enough

by Margie Clayman

Let’s say, just for the sake of saying it, that you have been working meticulously on a blog post. The subject is Men and Needlework during the 17th Century. You have been sweating over this post. You have tried to balance it between being too short and too long. You have avoided using too much jargon, but you’ve peppered in a few little hints of jargon to show that you know what you’re talking about. Every word has been chosen with the utmost care. This post, it’s safe to say, is your masterpiece.

There’s just one tiny little problem.

You sell port-a-potties. To construction workers.

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Filed Under: Marketing Talk

The greatest key to Twitter engagement

by Margie Clayman

Sometimes in life, we figure something out without realizing it. Then we go through a phase where we think, “Oh, hey, that’s accomplishing this thing over here. Wow, neat.” Then we realize that actually, this could be super helpful to lots of other people.

It is this exact scenario that leads me to our engagement post for today. My great Twitter secret. The thing that, in my opinion, helps me enjoy Twitter, helps me engage better, and helps me get the most out of any time that I spend using Twitter. Are you ready?

Live on your @ page or your @ column.

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Filed Under: Marketing Talk

15 reasons why your blog is not growing

by Margie Clayman

Since I’ve been blogging, I’ve had a fair number of people ask me to take a look at their blog sites. There are usually a few things that I look for as potential problems when I’m asked to do this kind of analysis. I’ve come up with 15 of these bloggy growth stoppers, in fact. If you suffer from any (or all) of these, take heart. Noticing them is the hardest part.

1. Your blog topics are all over the map: When I first started blogging, I took great liberty with the word “musings.” The problem is that if your topics are all over the board, no single demographic will feel like your site is the right home for them. Settle on a general theme, and then diversify within that over-arching theme.

2. Your posts aren’t easy to share: I know it might seem like a bummer, but if you don’t have really easy ways to share your posts, people will probably not take the time to do it for you. That means a Facebook like button, a retweet button, and then maybe other share buttons like Stumbleupon.

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Filed Under: Marketing Talk

There’s no time to take people for granted

by Margie Clayman

Take a moment and think about all of the people in your life. I mean all of them. Sure, there’s your family. Then your brain is probably moving to your close friends. Now you’re thinking about your friends with whom you aren’t as close. Let’s dig deeper. The person you see on a regular basis at the grocery store. The person who delivers your mail or your newspaper. That person you see on Facebook or on Twitter. What would you do if you found out any of those people were suddenly gone? Those dreaded words – passed away suddenly.

My life has been peppered with this phenomenon from a very young age. When I was six, a severe asthma attack took my grandmother’s life. In fact, by the time I was in fifth grade I only had one grandparent left. In my professional life, three contacts have passed away suddenly over the last year or so. However, there’s one story in particular that I want to share with you, because it gets to the heart of why I try my best to see the good in everyone, even if they are just a passing face in my Twitter stream or my Facebook feed.

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Filed Under: Marketing Talk

TweetDiner: How to build your brand online

by Margie Clayman

I’d like to try something a bit different with Tweetdiner. We’ve been having really good conversations lately, but after each one, there’s kind of a gap. We don’t follow up and then we start a whole brand new topic the next week.

I thought it might be fun to schedule a series of chats that would all be pieces of big theme, and I thought the theme that would be best as a starting point would be How to Build Your Brand Online.

I’ve sketched out a chat schedule (below). What I’d love to see is participation on our Facebook page throughout the week, including any blogs you think would be good references for that week’s topic. Every Saturday I’ll post the archives here and to our Facebook page (once I figure out how to do that now that WTHashtag is gone) so that you can jump into the chats at any time.

If you see a session that you’d like to co-host, please leave me a comment here, email me, DM me, or contact me via some other means so that we can work out the details.

Without further delay, here is the proposed schedule for the ongoing chat, How to build your brand online!

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Filed Under: Marketing Talk

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