Category: Marketing Talk
Do we pay too much homage online, or too little?
The Middle Ages are quite an interesting era in human history. Probably what comes to your mind is knights in shining armor, damsels in distress, and Monty Python. Well, that last one is probably just me. At any rate, the knights and damsels are only a very small part of the story. Society was rather […]
Myth: Quit advertising because it just doesn’t work
A lot of people enmeshed in the online world like to refer gruffly to other types of marketing as “interruption marketing.” Predominantly, they are talking about advertising. Advertising “interrupts” your reading experience. It can certain interrupt your television watching or your radio listening (do people still listen to the radio?). On social media platforms, advertising […]
Let’s Play: How to Pull Off a Nationwide Giving Event
This post is by the admirable, kind, and awesome Ifdy Perez. Ifdy Perez is the community manager at Razoo, an online fundraising platform, to help create a community for nonprofits and individuals wanting to make a difference in the world. A believer in the power of social media to produce change, she helps nonprofits do the important good […]
Thank Goodness Hammurabi Is Not On Twitter
Our final visit to the super ancient world for the History Lessons for the Social Media Practitioner Series takes us to Babylon in the year 1772 BC (or so). Hammurabi ruled the Babylonians for 42 years, and during that time, something inspired him to have some really important laws scratched on to 8′ tall rocks. […]
In Defense of Agencies – Again
I’ve read two posts over the last few days that really seemed to paint agencies in a negative light. Being an agency woman for an agency that bears my family name, I can’t help but take these attacks on agencies to heart. I know – it’s not personal, it’s business. But for me, business is […]
Myth: People who like you will buy from you
During what I call my “summer of chats,” I, as you might guess, participated in a lot of Twitter chats. So many, in fact, that I now call that time period my “summer of chats.” Ehem. I was participating in chats because #blogchat had introduced me to the fact that Twitter chats are great ways […]