Marketing Talk
Do we pay too much homage online, or too little?
The Middle Ages are quite an interesting era in human history. Probably what comes to your mind is knights in shining armor, damsels in distress,…
Myth: Quit advertising because it just doesn’t work
A lot of people enmeshed in the online world like to refer gruffly to other types of marketing as “interruption marketing.” Predominantly, they are talking…
Let’s Play: How to Pull Off a Nationwide Giving Event
This post is by the admirable, kind, and awesome Ifdy Perez. Ifdy Perez is the community manager at Razoo, an online fundraising platform, to help create a community…
Thank Goodness Hammurabi Is Not On Twitter
Our final visit to the super ancient world for the History Lessons for the Social Media Practitioner Series takes us to Babylon in the year…
In Defense of Agencies – Again
I’ve read two posts over the last few days that really seemed to paint agencies in a negative light. Being an agency woman for an…
Myth: People who like you will buy from you
During what I call my “summer of chats,” I, as you might guess, participated in a lot of Twitter chats. So many, in fact, that…