Marketing Talk

Are we the good guys?

A few days ago, I watched The Road, based on the book of the same name by Cormac McCarthy. It is a dark, dark film…

Women and Social Media: Amber’s Post is Live!

Do women tend to support people online and in the real world more than men? This is the question that Amber Cleveland explores in her…

25 things you need to know about Social Media

It’s time I give you some truths about Social Media. Some of them are tough to swallow. Some of them are kind of comforting. They…

Ten Ways to Build Engagement with Blog Comments

A lot of people talk about blog comments based on the incoming traffic they can provide. The story goes, as Brian Clark noted in a…

Ice Cube or John Mellencamp: What would you do

When I was a kid, rap was (in my opinion) at its very best. It was kind of funny that I liked rappers like Ice…

Why being a hero is good for business

One of my favorite parts of Enchantment is where Kawasaki discusses the role of the hero in the world of engagement. Now, to illustrate the…