When you think of Social Media, you probably do not think about a man who lived several centuries ago, who wore foofy collars and who, if one can believe the paintings, had very well trimmed facial hair. However, when you are thinking about how to engage with people in the online world, just such a fellow can serve you quite well. His name is William Shakespeare.
There are all kinds of lessons you can borrow from good ole Bill. I chose four, and here they are.
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Awhile back, Becky McRay wrote a post called 
There is one struggle that I keep coming back to when I think about building a personal brand in the wild and wooly world of Social Media. That is the struggle to keep your eyes on your own prize, whatever that may be, to keep your feet on your own path, whatever THAT may be, and to not let yourself get distracted by what everyone else is doing.
I used to work for one of the largest PR firms in the world. I was hired for an entry-level position on their digital team, which concentrated on finding insights for clients within social media. Though I’d never worked in social before, it felt as if the firm expected me to become an expert in the field within a very short amount of time. And part of what they expected me to know was everything and anything about Twitter.
Well hi there. More than likely, you’re expecting to see a post that will be all about how to design a site using a theme and a self-hosted WordPress site. I know I would be if I clicked here.
Do you have a list of people whom you are fairly certain would turn you into a puddle of mush if you ever met them? C’mon, be honest now.