Marketing Talk
A Real Life “Mad Man”
A few months back, I started a brand new Twitter account for myself, and I decided to call myself “real life mad man” (I have…
Leads vs. Return on Investment (ROI)
I have been having a lot of conversations lately about how people confuse a lead with ROI. ROI should not really be measured based on…
Are you in the [Third] Tribe?
For the last couple of years, the Cleveland Indians have had a pretty disinterested theme song. Hey, ho, hey let’s go tribe. Then the tagline…
What it means to have your name on the door
A lot of people get excited when you talk about the idea of working for yourself or being your own boss. “Wow,” they say. “I…
A new generation of Tweeters and the new Twitter game
Last weekend, I had the immense privilege of getting to meet Stanford Smith (aka @pushingsocial) in person. One of the things we talked about was…
Blogger versus WordPress
Categorize under, “Things I wish I would have known six months ago.” I am in a bit of a pickle. You see, for a long…