Marketing

Social Medici – Lesson 3: Beware of the Counter-Revolution

As we talked about in the last post in this series, Lorenzo the Magnificent had a pretty sad ending to ...
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Social Medici – Lesson 2: The Social Network

No, Mark Zuckerberg is not a Medici, at least so far as I can tell. Although that would be kind ...
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Social Medici – Lesson 1: Be Humble

This week we're going to be playing it like MC Escher. We're going to do a series within a series ...
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Don’t be a social media Michelangelo

Even if you do your best to avoid art and history, it's hard to avoid the legacy of Michelangelo. Heck, ...
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You need to blog like Joan of Arc

Joan of Arc, much like Hildegard whom we talked about earlier in this series, was a woman of immense talent ...
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Do we pay too much homage online, or too little?

The Middle Ages are quite an interesting era in human history. Probably what comes to your mind is knights in ...
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Myth: Quit advertising because it just doesn’t work

A lot of people enmeshed in the online world like to refer gruffly to other types of marketing as "interruption ...
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Let’s Play: How to Pull Off a Nationwide Giving Event

This post is by the admirable, kind, and awesome Ifdy Perez. Ifdy Perez is the community manager at Razoo, an online fundraising platform, ...
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Thank Goodness Hammurabi Is Not On Twitter

Our final visit to the super ancient world for the History Lessons for the Social Media Practitioner Series takes us ...
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In Defense of Agencies – Again

I've read two posts over the last few days that really seemed to paint agencies in a negative light. Being ...
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Myth: People who like you will buy from you

During what I call my "summer of chats," I, as you might guess, participated in a lot of Twitter chats ...
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Avoid the Trap That Conquered Alexander the Great

When Alexander (the artist later known as Alexander the Great) was a kid, his mother told him that he was ...
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The weapons are ahead of the tactics

For as long as I can remember, I have been enchanted by the Civil War. I have found it morbidly ...
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How Social Slam 2012 Rekindled My Love of Social Media

As some of you may have noticed, I've been kind of struggling with the online world for the last 6 ...
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Myth: Opens are the best way to measure email marketing success

You'd heard all of the rumors. Marketing is dead. B2B is dead. Computers are dead. Email is dead. Pretty much ...
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