Month: June 2010
Yoga for Marketers
Do you like to do Yoga? Have you ever done Yoga? I’m in quite a Yoga phase right now. All different kinds. Some Rodney Yee, some Suzanne Deason, even some Biggest Loser Yoga (ouch). One of the great things about Yoga is that the advice and steps you take during a work-out can carry through […]
15 things to hate about Twitter
I saw a post the other day by Julien Smith (I know, it’s like I’m a one-track mind lately) about how hard it is to build a following on Twitter. For relative noobs like me this was great news. However, it released a Hulk-like amount of frustration that I’ve just been waiting to vent about […]
The downside of making your own game
So I finished chapter two of Trust Agents. The chapter is about “making your own game.” Brogan and Smith give a lot of examples how to do this, and they expertly use the analogy of “hacking” a game to improve your experience. They also reference, often, Gary Vaynerchuk, who created The Wine Library. I really […]
There are times when (gasp) advertising is inappropriate
When it comes to the news, I generally have become a “hide my head in the sand” kind of person. When Brian Williams or Jim Lehrer warns me that the following scenes may be graphic, I turn the channel. Most of the time. I make a few exceptions when I think it is necessary. One […]
There’s no ROI in Analytics
I was watching Avinash Kaushik’s webinar on multi-channel analytics today and saw a question pop up regarding whether ROI can be figured out based on analytics. The marketing world and those who use marketing are increasingly obsessed with trackability, and that makes sense. Money is tight everywhere. If you spend money, you want to know […]
The Anti-Case Study
I’ve noticed something about business folk. We are a boastful bunch. We are all about case studies, testimonials, retweets, recommendations, comments, “likes,” and providing the proof that one can find in the pudding of our success. I’m not knocking this facet of the business world. Business is competitive. You need to prove you do stuff […]