Don’t you hate it when someone who isn’t really involved in “Social Media stuff” says that it’s just so narcissistic? You try to say, “Well, no, it’s about sharing and giving information, and…and…” You have all kinds of answers, right? So let me ask you a question. If I go to your Twitter account or… Continue reading What do I know about you?
Month: December 2010
Do you have SMMPD?
You’re sitting at your computer staring at Twitter, and you’re thinking, “Hmm. I can count the responses on my @ page with half a hand. I don’t even need all five of my fingers for this.” You’re trying to figure out what the problem is. You’ve read everything out there about how to tweet. You’re… Continue reading Do you have SMMPD?
Do you need a slap in the face?
Well, do ya? Punk? Maybe you’re saying to yourself, “Man, my Google Analytics graph looks like it’s trying to dig a hole to China. Maybe I should give up.” Maybe you’re saying to yourself, “I’m just tired of tweeting as if I’m alone in the universe. It’s so depressing. I don’t get it. This isn’t… Continue reading Do you need a slap in the face?
what lies at the core of good customer service?
What is the essence of good customer service? It seems like it should be an easy question to answer, doesn’t it? But when you try to pin down exactly what defines good customer service, it becomes slippery. Of course, defining bad customer service is really easy. Long hold times. Poor product quality or poor support.… Continue reading what lies at the core of good customer service?
Integration in Action
Last Monday, the topic of #mmchat was Best Buy’s TwelpForce, and we got to hear directly from John Bernier. Check out this great summary of the conversation by Joseph Ruiz, including emphasis on how Twelpforce succeeded in part because of an integrated approach – not just integrating the company’s efforts but creating something that was… Continue reading Integration in Action
Marketers, isn’t it time to lift our heads from the sand?
Do you remember those V8 commercials? Someone orders chicken instead of say, a carrot, and they get bonked in the head? I just got bonked in the head, but it has nothing to do with juice. I got bonked in the head by tonight’s episode of 60 Minutes. Tonight, there were two figures featured. One… Continue reading Marketers, isn’t it time to lift our heads from the sand?