Integration in Action

By Margie Clayman | December 6, 2010 |

Last Monday, the topic of #mmchat was Best Buy’s TwelpForce, and we got to hear directly from John Bernier.

Check out this great summary of the conversation by Joseph Ruiz, including emphasis on how Twelpforce succeeded in part because of an integrated approach – not just integrating the company’s efforts but creating something that was of and for the customer.

What other companies are succeeding in the use of integration? So often we hear that “nobody gets it.” Clearly Best Buy does. Are they the only ones? Tell me about your examples!

Posted in Marketing Talk

1 Comments

  1. Joseph Ruiz on December 7, 2010 at 1:01 pm

    Thanks for the mention Margie. Although I had a pretty good idea of what the program was all about, it was interesting to hear the story from an insider’s perspective.

    Best.
    Joe

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