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Archives for May 2011

5 reasons why list posts are crap

by Margie Clayman

And other blog subjects that drive me nuts.

I’ve been conducting a little experiment on my blog for the last month or so. I’ve been hearing a lot of uproarious criticism about certain kinds of posts, specifically how a few cookie cutter post styles seem to be taking over the internet. I decided I would test how those kinds of posts perform versus posts that don’t fall into any of those cookie cutter patterns.

Guess what?

The kinds of posts that people so often complain about out-perform my other posts nine times out of ten. I’d wager the same would hold true on anyone’s site.

What kind of posts are getting the shrug-off? I’m seeing a lot of people negating the value of list posts, of how-to posts, or of posts that have headlines with words like “the best.”

[Read more…] about 5 reasons why list posts are crap

Filed Under: Marketing Talk

Are you starring in Heathers or Whale Rider?

by Margie Clayman

Have you ever envisioned your life as if you were living a movie or a television show?

OK, now answer that question honestly. You know how it goes. You’re in the car and you’re sure there are credits rolling behind you. You enter a room and you’re positive you hear either grand music or a laugh track. Right?

I don’t know about you, but to me Social Media sometimes seems like a crazy movie that we enact on little boxes of varying sizes. I was thinking about that today as I watched various people “do their things,” as it were, and I realized that amongst the people I see on a fairly regular basis online, there are two movies playing. Those movies are Heathers, that cult classic from 1988 (holy cow I can’t believe it’s that old!) and Whale Rider, from 2002.

[Read more…] about Are you starring in Heathers or Whale Rider?

Filed Under: Musings

15 bits of Social Media Advice from Monty Python

by Margie Clayman

Apparently, today is Monty Python Day. I’m not sure why. I’m not sure who came up with this concept. However, I most heartily approve. I have had a post idea rolling around in my head, in fact, that incorporated Monty Python, and there seems like no better time than today to let that post free. Therefore, without further delay, allow me to present 15 bits of Social Media advice from Monty Python.

[Read more…] about 15 bits of Social Media Advice from Monty Python

Filed Under: Marketing Talk

Lessons of LeBron – the Cleveland Perspective

by Margie Clayman

In the May issue of Fast Company Magazine, there was an article called Lessons of LeBron. Though I’ve had the issue out on my desk since I got it, it’s taken me awhile to read it. I figured it would be a lot of chest thumping and hero worship for a man who broke my city’s heart.

Yesterday, I was in a good enough mood to be able to read it.

The article actually is pretty interesting. The point of the article is to look at LeBron, Bosh, and Wade down in Miami as chemists making a leadership experiment. Few times, if ever, in NBA history, have three key players strategized a way to play with each other, even to the point of leaving smaller market teams where they were the big show behind. The article points out in particular that Wade and James are similar in style, so having them both on the same team is particularly interesting if you’re studying teamwork and/or leadership.

Despite all of this interesting talk, the article is still from the Miami point of view. What does this experiment mean for Miami? How is Miami doing? There are some engagement lessons that we can learn from LeBron when looking at him from the Cleveland perspective too, though, and I thought I would offer those up for conversation today.

[Read more…] about Lessons of LeBron – the Cleveland Perspective

Filed Under: Musings

The thing that might destroy Social Media

by Margie Clayman

When I went to Lincoln’s house last Friday, there was something odd about the inside tour. There weren’t tour guides, first of all, but rather personnel stationed throughout the house to make sure you didn’t touch anything and to try to answer random questions to the best of their abilities. The second weird thing is that the little signs in each room had a cell phone number you could call for an audio tour. I thought that was kind of “retro.” Why not have a QR code or even something more creative, like a special account you could tweet for information?

After my trip, I looked up different historical sites on Twitter. I found quite a few, but most of them had very few followers, and most of the tweets were nothing more than announcements about upcoming events. In other words, promotion after promotion.

“This is weird,” I thought. “Not one of these organizations is using Twitter in a way that would help them really engage.”

I then thought about it a little more, and I came upon a realization.

The biggest problem in Social Media is not defining ROI. The biggest problem is defining, “Why should I?”

[Read more…] about The thing that might destroy Social Media

Filed Under: Marketing Talk

The construction of a dream

by Margie Clayman

One of the first books I read from as a child was a little light blue paperback book about Abraham Lincoln. I don’t know how many times I read it, but I remember always being hypnotized most especially by the tales of his youth, when he scratched out lessons on the wall as he rested from a hard day of manual labor. I read that book, but I had no idea that it was the beginning of a dream.

When I was 16, I called a local driver’s education place to ask if they would be able to teach me how to drive. Did they have a special car that I could learn in? They responded, “Uh, we have some phone books. I guess you could sit on those.” Being 16, I took this as a thoughtless, insensitive response. The obstacles in the way of learning how to drive seemed immense. How could I learn how to drive when no car could accommodate me? How could I buy a car and get it fixed up when I didn’t even know how to drive? All of this unwound itself 9 years later when I found a person named Wally whose specialty was teaching people like me how to drive. His car could accommodate anyone. I trained all Summer to pass my driver’s test, and around the time of my 26th birthday, I got my real driver’s license. But I didn’t know that that was just one piece of a dream.

[Read more…] about The construction of a dream

Filed Under: Musings

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