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Archives for April 2012

Why I deleted my Pinterest account

by Margie Clayman

Alas for Pinterest…I knew it, Horatio…~Hamlet

I have never been really good at following trends. When I was in fifth grade, everyone decided that any pant leg that, like, moved, was a bell bottom, and they also decided that bell bottoms were the stupidest things ever. Therefore, everyone had to roll up their pant legs into the “French cuff.” I thought that was really stupid. I’d do it on occasion but my pants weren’t really hemmed to be rolled up. Trend – missed. When Google Buzz and Google Wave launched I didn’t even sign up. I tried my best to resist Google Plus but I just can’t say no to Sandy Hubbard, and she insisted I give it a try. So you see, the only trend I really follow is that I don’t seem to follow everyone elses’ trajectory.

With that in mind, it may not be surprising that I have opted to delete my Pinterest account while everyone else is still talking about how great it is. Yep, that just happened.

I’ve always thought Pinterest was pretty fun. It’s like a super colorful, happy scrapbook/bookmarking system. It’s a nice visual way to share information. I dig all of that. But there are a few reasons why I had to call it quits.

1. My time is too valuable – I’m already pretty saturated with online world time. Twitter, Facebook, blogging, trying to figure out Google Plus still…and all of this is a professional hobby. With my work and with wanting to have some semblance of a life beyond the computer, Pinterest just takes too much time, and in the end it doesn’t really yield anything for me but fun and a few smirks. I don’t want to devalue fun and a few smirks, but I have other stuff I need to do more, most of the time.

2. It doesn’t really tie to my business/job or clients – I know a lot of people are saying that Pinterest can work for B2B companies, and they may be right. I just am not seeing it as a good match for our clients and their products/services. I have to emphasize things that will either help our clients or help me grow as a professional/human being. I love looking at pictures of beautiful clothes, but I can’t rationalize that as being a part of my professional development (even if I look at really professional clothes).

3. Questions about affiliate links: Even if Pinterest was a perfect match for some of our clients, I’m still not 100% clear on the impact the erasing of affiliate links is having on sales for companies that are selling products there. Granted, few sales situations are 100% pristine these days, but it’s hard for me to recommend something that I still feel a bit wary about.

4. The spam, spam, spam: The final breaking point for me, though, is the growing problem of spam. From the beginning, I raised questions about how you know where all of these images click to. It’s really easy (if you haven’t been on the site you may not realize how easy) to simply click “repin” and place an image on your own boards. You don’t have to click anything. You don’t see a URL. You just see a funny or interesting picture. Well, the problem is that a lot of those images can hide a spammy website that unknowing people will be directed to. I know this because this has happened to me on two pictures I have clicked in the last two days – the only pictures I have clicked on in the last two days. Given that I don’t have a lot of time to dedicate to the platform, I don’t think it’s realistic to sit there and make sure everything I was sharing led to a legitimate site. I would rather not share anything instead of risking sending spam to anyone who shares my pictures.

Pinterest is fun. It may prove really valuable to certain businesses, and I’m sure people will continue to find innovative uses for it. I don’t frown on any of that. It just doesn’t seem worth the time commitment or the spam risk to me. And I would caution you to watch out for what you are sharing. Have you checked your links lately, especially for things like recipes or things people would need to click to see full-size? It might be worth your time.

Image Credit: http://www.flickr.com/photos/ladymixy-uk/4059154289/ via Creative Commons

Filed Under: Marketing Talk, Musings, Uncategorized

my 2-year bloggiversary

by Margie Clayman

Well,  April 17th is winding down to a close, and for the second year in my life, I mark this day, not because it’s my birthday or a major life occasion, but rather because today marks the day that I wrote a riveting post called “So I’m repurposing my blog.” A blog I had established to just be craft pictures would now be my personal blog site, except it was called Ladybug Notes, it was at blogger, and I blogged as “The Real Life Madman.”

But I digress.

Last year at this time, I thought I had things pretty well figured out. As is so often the case in the online world and in the offline world, the more you think you have things figured out, the less you know. I am happy to say that at this point in time, I am thoroughly confused. I take great comfort in that!

There is one thing I said a year ago that I happily still agree with, and that is that a blog really doesn’t get very far if people aren’t reading it, commenting on it, and sharing it. A blog without people beyond the blogger is not really a blog. It’s a diary. It’s a monoblog.

I’ve made it this far in the world of social media because I have been immensely fortunate to meet wonderful people, and those wonderful people have helped me in ways they might not even realize. So instead of me trying to tell you how you can make it to a two-year mark on your blog or instead of me pretending I have a super secret way to do this that or the other thing, I want to tell you about some of the people I know who keep me going. Maybe you know people who fill some of these roles for you. I do think that having people in these roles is important, but maybe that’s just for me. Anyway…here we go 🙂

The Sounding Boards

You have to have people you can rant and rave to behind the scenes. Because sometimes things happen in the online world that just drive you batty, and often it’s best understood by other folks who share that space. I have been fortunate to be able to bend the ear of amazing people like Sherree Worrell, Jeannette Baer, Stanford Smith, and Mark Schaefer. These folks are understanding but they can also kick me in the butt and tell me to keep going. That’s important in this space.

The Coaches

The online world is a lot like a complex game. Finding a person who can offer you guidance along the way REALLY helps. I have been fortunate to receive coaching from some pretty amazing people, including Geoff Livingston, Maya Paveza, Chris Brogan, and Jay Baer. All of these folks have at various times given me insight that helped me look at things in a new way or that helped me shift my goals to something more…attainable (or logical).

The Role Models

Of course, like in anything, it’s important to surround yourself with people who drive you nuts because they are, in some way, so far ahead of you. Otherwise you have nothing realistic to strive for, right? I have a LOT of role models and I am not at all ashamed to admit that they kick my butt in various and sundry ways. I will probably never be as smart, community-oriented, and as gifted as Gini Dietrich. I will never be able to write as brilliantly as Olivier Blanchard or Amber Naslund. I will never be able to filter complex concepts into easy-to-understand advice like Marcus Sheridan. I will never be able to inspire people like Julien Smith. And that’s okay. I’m cool with that. These folks give me something to shoot for, and their abilities/capabilities keep me humble. Humility is important online too, regardless of what you might have heard.

The net

It’s very important to have people that you know will always (and I mean always) have your back. Let’s face it, sometimes the online world can get ugly. Sometimes you can feel defeated. Sometimes you just get darned tired of the whole game. I’ve been immensely fortunate to weave a great support net over the last two years. People like Jill Manty, Danny Garcia, Sean McGinnis, Sam Fiorella, Raúl Colon, Brandie McCallum, Ellen Bremen, Lee Carey,  Cheryl Burgess, Aimee Lucas, Nancy Davis, Martina McGowan, Marsha Collier, Jure Klepic – these folks seem to never run out of support for me. I don’t know how I got so lucky, but lucky I am. Social Media is often executed alone, but a team can really REALLY help.

People who make you smile

Beyond all of that serious stuff, it’s important to me, as I sit here in my toddler years of social media, to have people around who make you smile. People like Susan Fox, Susie Parker, Claudia Scimeca, Kaarina Dillabough, Bill Dorman, Jack Steiner…well the list goes on and on. But I know pretty much without fail that when I sign into one of my social media realities, I’m going to end up with a stupid smile plastered across my face at some point. Social Media can take itself too seriously. Don’t let yourself go down that rabbit hole!

So there you have it. That is what has worked for me. And by worked I mean that is what has kept me content with my online reality for two years now.

It’s all about the people, stupid 🙂 And I know some terrific people.

Thanks for hanging with me on this journey. Cheers to another year!

Image Credit: http://www.flickr.com/photos/cobalt/108156451 via Creative Commons

Filed Under: Musings

the fat picture

by Margie Clayman

I was going through some old photos the other day and came upon a picture that made me do a double take. It was a picture of me about 10 years ago, probably, and I was really overweight (in a masterful twist of fate, the picture shows me standing with my fridge door open – go fig). The main thing that struck me was just how incredibly overweight I was. In part, it struck me because of how far I’ve come -I can definitely tell the difference – but there’s also the inexplicable fact that at the time, I had no idea I had gained so much weight.

How can that be, you might well ask. I am not really sure. I knew that I wasn’t doing a lot to help myself out. Long hours in grad school and a very nearby coffee shop that served cafe mochas were part of the problem. I didn’t exercise – walking was a pretty big deal for me back then (as in, “I walked, therefore I can have more bad food”). But I didn’t really see that I was getting out of control.

I find that rather worrisome. But I think this happens to everybody in one way or another. Some people might gain a lot of weight. Some people might go within themselves and stop reaching out to people. Some people might hurt themselves. Sometimes, when you get really stuck in your own head, the world can become very small and every event can become very very large. It’s easy to lose track of how many cookies you’ve had or how long it’s been since you’ve eaten.

Recover and forgive yourself

It would be really easy for me to look back at the person I was 10 years ago and be furious. “Why did you eat at Wendy’s so much?” “Why didn’t you exercise when your big plans for the day included “take 30-minute nap?” I could go on and on. I could be really hard on the me of a decade ago. But in the end, looking back and yelling at our old selves doesn’t really make us feel better about ourselves today. Really, it’s picking the scab off of the old wounds that brought us to that point.

There was a lot going on with me ten years ago. Academically, health-wise, life-wise…it was a tough time. I had a $10 budget for grocery shopping every week for awhile there. So, while I could have made better choices, and while I know those better choices *now,* I have to cut myself some slack. I have to remember what it was like to be that person at that time, and I have to realize how much I’ve changed.

I bet if you are thinking about a time when you weren’t happy with yourself, or if you aren’t happy with yourself now, that you could find reasons to forgive yourself. Understand, this is not the same as making excuses. Bad decisions are bad decisions. But sometimes life gives us a little more than we are comfortable with and we need to learn to walk and breathe and live and shift with that new burden that can be so hard to wrap our arms around.

Take hope

If you are not happy with yourself now, as I was not too happy ten years ago, take heart. Take hope. Ten years later, I am still not where I want to be, but boy am I working hard. Every day I try to make a move to get myself to that place I’m shooting for. Some days are more victorious than others, but I keep plowing ahead. I keep taking pictures in the now, and they wipe out that picture from the past. If I can do that, I know you can too.

The first step is to not beat yourself up. The second step is to forgive yourself. And the third step – the third step is to start working the problem. Seek help. Be honest with yourself. Try to take a baby step every day moving forward.

In retrospect, I’m glad I found that picture. It is good to remember where you’ve come from just as it’s good to remember where you’re going.

Don’t lose track of where you’re going. Don’t lose hope. And don’t give up.

Image Credit: http://www.flickr.com/photos/kalexanderson/5421517469/ via Creative Commons

Filed Under: Musings

Myth: Marketing consists of just talking to people (or what is Social Media Marketing)

by Margie Clayman

When I first started tweeting and blogging, the big thing everybody was talking about was, “You need to network and really engage with people.” That seemed to be the end-all and be-all of most social media advice you got. This advice was offered regardless of your business. If you were a marketer – you needed to engage. A lawyer? You’d better engage. A salesman for cans of dried soybeans? Yep. You’d better engage.

The problem I’ve had with this is that just talking to people makes marketing (or selling) kind of difficult. If I ask you how your ill family member is doing, you might like me better as a person, but will that make you buy from me? Not necessarily. In fact, in that kind of scenario, what I do for business is probably the last thing on your mind.

Now, the tide is turning and we are trying to talk about social media as just another marketing channel. However, I fear that there are some big steps missing in this transition. How can we go from just “talking” to actually using social media as a marketing platform?

What is marketing?

Initially, I was going to make this post primarily about the dichotomy between “talking to people” and marketing. I asked my Facebook crew how they defined marketing. I got a wide diversity of answers, only a few of which were the results of me knowing some very smartypants people (i.e. marketing is lying, marketing is a myth). I lead a hard life. Anyway, here are some of the answers I got:

“Building a structured awareness of a product or service to a targeted buyer.” ~Bob Reed

“Marketing is basically everything behind the process of creating lifelong customers.” ~Olivier Blanchard

“For me, marketing encompasses everything from POP, packaging, media to the person the company hires to deliver their widget to the masses, but I’m pervasive that way.” Molly Cantrell-Kraig

“Marketing is the art and science of communicating the value of your product or service to prospective and current customers.” ~Sean McGinnis

“Influencing (positively and/or negatively) consumer behavior through targeted messaging.” ~Andree Cojocariu

I also remembered that while back Heidi Cohen had gathered insight into how people defined marketing. Heidi notes that the American Marketing Association defines marketing thusly:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

I guess they should know.

So, I had my definitions of marketing. But then my friend Nic Wirtz threw me a little curveball. He said, “I’m stuck. Social media is mainly ‘talking/engaging with people’.” If that’s true, I began to wonder if social media “marketing” is really an appropriate phrase to use.

The catch with marketing on social media

Here’s the big problem. With so much emphasis early on focusing on “engagement” and “the conversation,” marketing got framed as bad, as did selling. If by sheer chance you talked to someone who needed a car and you sold cars, then you were the beneficiary of social media serendipity, but I’m not 100% sure that’s marketing, at least based on traditional definitions. If you talk to people a lot and they know who you work for but you never talk about business, you might be sharing value with potential customers, but it’s a value that does not always tie directly back to your business.

Knowing that most companies need to make money in order to survive, some companies have tried to barge into social media communities with a strong “buy me” message. Note what happened, for example, when Toyota decided to message countless people with promotional messages around Super Bowl time. These kinds of ploys make people feel like marketers and marketing are yucky (professional term). Note, for example, how Dan Perez reacted when marketers started jumping onto the Pinterest bandwagon. Certainly those kinds of tactics aren’t positive either.

So, if talking to people is NOT marketing and marketing on social media sites is evil, what do we mean when we say “social media marketing?” Is this some sort of hybrid created by Dr.Xavier in his secret hideout?

Social Media Marketing

This is a case where, honestly, I really don’t have a 100% solid answer. Wikipedia defines social media marketing as: “The process of gaining website traffic or attention through social media sites.” That could well be part of it, but the purpose of marketing is really to create sales, right? I mean, that’s what you’re hoping for. Maybe this is how people got so confused about ROI. If you are driving traffic to your website, it may look like your social media marketing campaign is a success. However, if all of those people are visiting and then leaving without buying (or maybe without even coming back) you’re in a bit of a pickle.

So, if we can agree that marketing is NOT talking to people, and if we can agree that marketing on a lot of social media sites is most definitely frowned upon, and if we can agree that social media marketing ultimately needs to drive sales, how are we defining social media marketing?

Or am I just crunching my brains over a peanut?

I’d love to hear your thoughts!

Image Credit: http://www.flickr.com/photos/intersectionconsulting/3542116767/ via Creative Commons

 

Filed Under: Marketing Talk

Pondering Hubris

by Margie Clayman

When I was in, oh, I guess about eighth grade, my language arts class went through a real Greek Tragedy period (great for pre-pubescent kids, right?). We read Oedipus and Antigone and all those great gory Greek stories with people popping their eyes out and missing riddles and signs and all that jazz. One of the words that kept coming up (because in eighth grade you can’t learn a word just once) was hubris. It was pretty much the undoing of every character that got undone. “Blinded by the Pride” might have been a huge hit single during this time period.

Of course, philosophers have mused about hubris for as long as they’ve been philosophizing. Where is the line between confidence and arrogance? Where is the line between proven accomplishments and well, hubris?

The unsinkable ship

Today marks the 100th anniversary of the sinking of the Titanic. The real Titanic, not the one that Leo and Cate were on. In a lot of ways, the Titanic was a sort of a 20th century Tower of Babel. It was going to be the biggest. It was going to be indestructible. And even a few classes of society were going to be sort of almost mixed together on this sailing island of paradise. The builders in Belfast and the White Star Line cruise company were over the top with pride. Of course, this proved to be not only their undoing but the undoing of 1,500 people. The Tower of Babel turned out to be more like the explosion of the two towers on 9/11. Nothing proved to be unsinkable. Except human pride, of course.

James Cameron’s “final word”

As part of the Titanic anniversary, National Geographic has been airing a show titled something along the lines of “The Titanic: James Cameron’s final word.” The concept of the show is pretty interesting on the surface. Cameron has gathered all sorts of historical and naval experts to try to piece together exactly how the Titanic split in two and sank to the sea. Why is the stern folded over like a taco and facing the opposite direction from the bow? Why is that boiler way over there? Neat stuff like that. But almost from the beginning, Cameron seems to be a man marked by hubris. First, he notes that in order to make his film, he went on down to “dive the crash site,” as if this is something just any ole person could do. But throughout the show, you see Cameron arguing science and naval history with people who have dedicated their careers to this, and you realize too that Cameron is not REALLY trying to solve the mystery of the ship’s demise. He’s trying to figure out just how accurate his movie was. There’s a little scene from the shooting of his movie where someone tells him something should be shifted to make it more realistic and Cameron quips, “Yeah, well, I’m going to keep it that way so my movie is actually dramatic.”

Hubris. Yucky every time.

As I reported these observations to my Facebook friends and while I was agonizing over whether Cameron should be admired or criticized, a buddy of mine said, “I think maybe his butt has been kissed too much.” I think that’s probably pretty accurate. Then I got to thinking, “I wonder if that’s the case in the online world too.”

The construction of online hubris

I’ve been helping out a new blogger here and there and it’s funny to watch the process that I went through via this prism of another person’s experience. This person is monitoring their traffic every day, practically, just like I did. When they get a comment they are so excited. Sometimes they report their traffic doubled from the day before. “I could get used to that!” They tell me.

Indeed.

It’s pretty hard not to feel like you’re getting your butt kissed here in the online world. You have pictures of yourself plastered all over the place. All of these sites ask you what’s on your mind. Look at this site here. I can write some words and then people not only respond, but they share it! Holy smokes. One can get a big head pretty quickly that way.

Is your butt getting kissed too much?

I think perhaps some people get a little too carried away with it. For example, I feel sometimes like people with big followings on Twitter feel like just mentioning someone is a great act of charity. After all, them saying your name means some 500,000 people are seeing your name, right? I always picture the recipient tweeter bowing down and saying, “Oh…thank you for mentioning me! Thank you!”

It’s kind of creepy.

I find myself wondering if this is why a lot of people online end up talking or writing about things that they really don’t know, just like James Cameron trying to explain history to two different historians (“I mean, that is history, right?”). If you’re not an experienced marketer, why are you talking about marketing as if you’re an expert? If you don’t know much about how to motivate others, why are you calling yourself a life coach?

How can online hubris lead to your undoing? You can end up saying something really wrong and you can get called on it. You can discover that maybe people don’t REALLY think you’re so great. Your belief that you are now above basic human manners can result in you losing touch with people who really did think you were neat. It can backfire in all sorts of ways (though hopefully not in the eye-poking sort of way).

Having big online followings can be a lot of fun. It can be an ego boost. But all I have to do is mention some big accomplishment of mine to a friend not involved in this world to get myself grounded again. I can’t tell if it’s the puzzled deer in the headlights kind of look or the rolling of the eyes, but I just get the sense that most people simply do. not. care. You should remember that too, as you roll along in this heady online world. You are not unsinkable. Hubris can really weigh you down. That’s a combination to be wary of.

Image Credit: http://www.flickr.com/photos/toolmantim/3202458687/ via Creative Commons

Filed Under: Musings

Eulogies for the Living

by Margie Clayman

I was poking around YouTube the other day trying to find a film Jim Henson had done before he became famous for his muppets (you’d probably never guess it was the same guy if you didn’t know his background). Instead of finding that, I found something entirely different and unexpected, as so often happens when you are innocently surfing the web. I found Frank Oz’s eulogy of Jim Henson from Henson’s funeral.

It’s worth a watch – it’s perhaps the most amazing eulogy I’ve ever seen. What I like about it is that Oz bases his words around one simple act that Jim Henson did – a gift that Jim put together for Frank one Christmas. But just as Jim Henson dissected the character of Bert, Frank Oz used this present to dissect the character of Jim Henson. Oz described Henson’s love of layers and detail, his excitement at giving gifts to people, his utter enjoyment in slaving away on something for someone he cared about.

Frank Oz used his eulogy to illustrate how a gift from a long time ago had shown him how much Jim Henson had loved him, and in saying that, you can tell that Frank Oz took that as the highest of honors. It’s everything a eulogy should be.

I found myself wondering though, as I listened, whether Frank Oz had ever mentioned these amazing observations to his friend. Did Jim Henson know that this gift had made such an impression? Did he know that the gift had touched Frank Oz’s heart?

Eulogies are kind of selfish

I have decided that eulogies are sort of silly. They really are not for the person who has left us. They’re for us. So often you hear people say things like, “I wish I had told that person xyz,” or “I never told that person how much I care.” You are really saying those words to lift the burden from your own soul. Which is fine. But I keep wondering if there isn’t a better way to go. I keep wondering if there’s a way, an easy way, to interweave eulogies into the land of the living.

Ew, that’s awkward!

Of course, we say things in eulogies that may not be easy to say to a person face-to-face in real life. “I really appreciate you,” “I love you,” things like that. People tend to shy away from these heartfelt sentiments cuz ya know, it makes ya look kind of mushy. A lot of foot shuffling happens. Some jokes may lighten the touch of these heavy words of gratitude. It’s just not an easy thing for us to do for some reason.

So, I keep thinking of a scene from The Wire, where a cop who is retiring has a “wake.” He is lying there in an open casket and all of his co-workers are eulogizing him, and he isn’t allowed (technically) to say anything. It got me to thinking, maybe we could introduce something like that into our poor depraved society. Maybe we could have a day where people get to say whatever they want to say to you (hopefully good) and you aren’t really allowed to respond, taking away some of that mushy pressure. I don’t know, would that make it easier?

The weight of words unspoken

One of the greatest regrets people have, either when their own life is ending or when they are losing one they love, is that they did not say everything they wanted to say. What stops us? What makes it easier after the person has gone away?

People say we live in a time of fleeting friendship. That may or may not be true, but surely now is as good a time as any to make sure that the people you do care about KNOW it. Even if it’s just a little thing,  go ahead and say it. Why wait? As Clint Eastwood might well say, “Go ahead. Make their day.”

Or am I crazy?

Image Credit: http://www.flickr.com/photos/striatic/3258488/ via Creative Commons

Filed Under: Musings

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