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Professional writing profile of Marjorie Clayman

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Margie Clayman

Are there any interesting people around?

by Margie Clayman

When I was in college, I had a friend who would come into rooms where I and other people would be sitting. He would look around, pause a moment, and say, “Is there anyone interesting around?”

I have had flashbacks of that routine this week, though it’s a bit different this time around. A lot of people are going to the big Blog World Expo. By “a lot of people,” I mean most of the big heads, most of my Twitter stream, and perhaps, most of the world. I am okay with this.

What’s interesting is that more than 1 person has said, on various sites, “Man, I’m not sure there’s a point in posting right now since all of the “cool kids” are at Blog World.” Or, alternatively, “Oh, now that all of the cool people are at Blog World, I can get to know lesser-known people.”

Huh?

It’s kind of funny. I’m reading a lot of posts about how egomaniacal some of the big hitters are in Social Media. “Oh, they like, totally think they should get paid for their work, and then they like, get mad when I flame their blog posts.” Well, while these are, I’m sure, grievous concerns, are we not perhaps feeding the fire? Are we not ringing Pavlov’s bell and saying, “Hey influencers, be your egotistical worst?”

If you are on Twitter because you are hoping to get retweeted by a bunch of big names all in five minutes, then I’m not really sure you’re quite “getting” what Social Media could really offer you. Now, understand, I’m not saying that the “cool kids” who might or might not be at BWE aren’t deserving of being called cool. There are some awfully cool cats in that crowd. But, I mean, a lot of them have hundreds of thousands of followers and followees. If you are dedicating all of your time and energy to getting on their A+ list, I can’t imagine you’re having much fun.

So, since I’m being pigeon-holed (with the use of very large and broad brush strokes) as a little orphan Annie when it comes to the Social Media world, let me tell you what I enjoy whether or not the “cool kids” are around (you can feel sorry for me at any moment).

1. I love meeting people who are just starting on their Social Media journey. Over the last week, for example, I have gotten to know @gagasgarden. She’s great because she wants to learn, and in trying to help her out, it also makes me realize that once you do Twitter for awhile, there can be a lot that you take for granted. I think that’s really important when it comes to Social Media growth.

2. I love talking to the many new friends I’ve met on Twitter. It’s not a day unless I get a hi from Maya and Suzanne, some funny quip from Cristian, and many waves hello from great people like @myagenda, @RockinRobynC, @DWesterberg, and many others.

3. I love learning from people who are carving out their own niche in this crazy world. Folks like Stan and Lisa Petrilli and Tristan Bishop are always showing me new ways to look at things, new ways to approach obstacles in business and in Social Media. I think it’s great to be driving down the freeway and get to wave at other people who are going in the same direction but in different cars.

Man, what a poor, deprived person I am.

Talking to successful people who have a lot of power in this space is great, and obviously they have a lot to teach newcomers like me. But I would just like to put out there that Social Media can be extraordinarily rewarding, personally and business-wise, if you actually try to carve out your own network, build your own community, and get to know your own people. Indeed, if you are here for  business and you think you’ll make it big by pitching every single heavy hitter in the industry, you’ve got a world of hurt coming your way. Unless I’m wrong and your idea is outrageously fantastic and mind-blowing.

Well, I could be wrong. I mean, I’m not a “cool kid.” Right? It’s ok. I’m quite happy right where I am.

Filed Under: Musings

#30Thursday Lucky number seven!

by Margie Clayman

Well friends, here we are. Lucky number seven! This is a weird week because so many people were getting ready for BlogWorld. I like to think of this as my own personal blogworld. Maybe that’s just making me feel better about not going to the real thing 🙂 Anyway, I think there are some real gems once again for you to peruse. Give these writers mass kudos!

1. I debated whether to highlight this 1st post. It was so well written, and the advice was so good, I couldn’t pass it up. The post was written by Joshua Noerr for ProBlogger and it’s about how doing good blogging deeds can actually grow your blog’s traffic. I debated only because I didn’t want you all to think that it was self-serving including it in a #30thursday post, but I hope you all know that I don’t give a care about my traffic in comparison to helping people network and share. So there it is!

2. Jason Sokol has a really great post covering 5 things about blogging he wishes he had known in the past. Save yourself some time for the future and read this great post!

3. The great thing about Beth Harte is that she doesn’t just write about the Gap rebranding debacle. She also provides you with a ton of really great resources about other Social Media missteps. Check out her post called What were they thinking. You’ll find yourself wondering the same thing!

4. Really smart post from @B2CMarketingInsider asking whether it is ever appropriate to discount. When competing, our first instinct is to slash prices, but that can get us into trouble later.

5. Dawn Westerberg has another great post up. The logic has been that if you have certain numbers in your portfolio, you’ll be a successful marketer. What happens if marketing becomes a game of trying to reach tons of individual potential customers, though? “The Power of 1” will have an entirely new meaning!

6. Oliver Blanchard (The Brand Builder) wrote a really interesting post called 6 Common habits of Highly Effective Social Media Rock Stars. It doesn’t exactly paint a stellar picture of some of those super klouty folks we hear a lot about. This was brought to my attention by my friend Cristian Gonzales. Blanchard also references a post by Liz Strauss, so in fairness…

7. Liz Strauss wrote a post called Five Signs that a Social Media Star’s Reputation is Spin. Oddly enough, I hadn’t seen either of these posts when I wrote mine called “Are you practicing what you preach.” I guess something is in the air!

8. Cristian Gonzales also recommended this post by Mack Collier. You know how I always rant and rave about numbers in Social Media? Mack PROVES why numbers are silly in this post called Too many social media numbers are completely useless. Amen, Mack!

9. Lou Imbriano blogs at RelationshipArchitecture.com. His post is about using Social Media for sports, but his wisdom extends to anyone using Social Media. Great stuff here!

10. Over at SocialMediaToday, Jon Burg wrote a post whose title says it all: “Is Social Media Child Friendly.” Short title, huge topic!

11. My friend @knowledgebishop really was ambitious this week, not only blogging but vlogging! His point: Bring your whole self to work in Social Media. Or put another way – don’t be afraid to have a wee bit of fun 🙂

12. My friend @tommyismyname did a fantastic post that is, wait for it…at ProBlogger.net! Yes indeed. It’s ProBlogger quality, too. Using Inception marketing. It will put Facebook advertising into a new and helpful perspective.

13. My new friend @gagasgarden brings a refreshing approach to her blog – funny, cute, but really useful. Check out this post about what gardening and any great job that brings success have in common!

14. Susan Murphy wrote a great post for my friend Mark Dykeman’s site, ThoughWrestling.com. Her post is called Drawing Inspiration from Others, and it’s a reminder that sometimes it’s important to take in great music, beautiful art, or a great book, just to remind you of where your own passion lives and breathes.

15. Struggling with how to get your arms around everything going on in Twitter? My friends at MentorMarketing have you covered. Check out this post, which focuses a lot on a great product called TweetGrid.

16. Sue Young snagged a great interview with David Pogue. Check out this informative post on how Web 2.0 is impacting PR and Business. Great insights here!

17. Mary Biever wrote a tremendous post explaining what can happen when a company works together in an integrated fashion. Think orchestra versus solo. Great analogy!

18. Cristian Gonzales (@galactic) wrote a really helpful post about Twitter No-Nos. For example, is it okay to jump into a conversation? How do you do that? Great post to read, especially if you’re new to Twitter.

19. Josh Chandler wrote a heckuva post about why personal advocacy in Social Media works.over at Suzanne Vara’s blog. Great stuff!

20. I am going to risk looking like an egotistical maniac…this post from Stan Smith @pushingsocial was just astounding – 29 No-Brainer Tips for Quick Blogging Success. Yes, I am mentioned. I’d love it regardless 🙂

21. MayaREGuru asks if some folks are interested in doing Social Media more than doing Social Media the right way. She writes about Real Estate agents, but it’s a good question for any industry you’re in.

22. Laura Petrolino wrote a post responding to the TechCrunch article about women and start-ups. I thought her approach was excellent. Check out Women Want to Run Startups, Have Children, Own a Farm…and they Can! Lots of interesting perspectives.

23. One thing I love about @FredMcClimans is that he always makes me realize how much more there is to learn. Fred hosted B2B chat last week and the topic was Analyst Relations. I need to learn a lot about this! To give you an example, check out Outsourcing Analyst Relations: A Viable Option, which is Fred’s latest post.

24. I adore Molly Campbell’s writing style. This post, Don’t Touch Me, I’m Sterile is so true…and hilarious!

25. I really liked this post by Amber Naslund this week. You’re Already a Community Manager. I’ll bet you are!

26. Seeing a lot of #projectpink hashtags on Twitter? Kristi Colvin explains why – and asks you to help!

27. A reminder from Geoff Livingston that the average person doesn’t care a jot about Social Media best practices. How can we use that reminder to make sure we use Social Media to do good?

28. I enjoyed this post by my friend Lisa Alexander, called off the grid. I often think how nice it would be to be unplugged, but I always seem to remember just one more thing I need to do, and then away I go. How about you?

29. Do you think better when you are walking around or even running? Running to Create, by Jonathan Fields over at MyEscapeVelocity explores that phenomenon.

30. Chris Brogan wrote a post called Start from Nothing 2011. If you feel like you’re starting from nothing, or maybe if you really are, this post will get you revving your engines.

Filed Under: Marketing Talk

My review of new Twitter

by Margie Clayman

OK, so, here’s the thing about new Twitter and me. When it first showed up, I gave it a try, and I thought, “Heyyy, this is kind of cool!”

I am no longer using new Twitter.

So somewhere in that spectrum there probably lies a logical, thought-out reaction. Somewhere, deep inside, I can segment what I liked (at first) and what ultimately turned me off.  You get to witness that thought process.

What I like

Bear in mind that I’ve never gotten on the Seemic or Hootsuite bandwagon, so I am not used to columns in my Twitter world. I think I kind of liked having columns at first because it was, well, different. And kind of neat.

If 1 of your friends is talking to another of your friends, you can jump in and reply to both of them very easily. Hitting “reply” includes both usernames. Convenient if you really do want to respond to both or several people.

I like the fact that you can see lots of recent tweets from a person if you click the little arrow. It’s really hard to keep track of people in a Twitter stream, so I was discovering a lot of tweets I didn’t know people were making (this also made me kind of sad, because it showed me that I’m out of touch with lots of people)

What made me switch it off

As you probably know if you’ve been popping by my blog for awhile, chats are a big thing for me. I really feel they are important. The new Twitter interface makes chatting really hard. Let me explain why.

When I go into a chat, I do a search for the hash tag, but then I jump over to my “replies” section to make sure I’m catching any bits of the conversation directed at me. Well, in new Twitter, when you’re “in the conversation,” your replies page link disappears. I don’t really understand the logic to this, but it was a huge turn-off to me.

Another turn-off, ironically, is something that I liked at first – the two columns. As nice as it is to be able to click the little arrow and see more about a certain person and his or her tweet, that information stays on the right hand column once you go back to perusing your Twitter stream. I find that kind of confusing. I get distracted by the information on the right and lose track of what I’m doing in the left column (maybe this is a challenge on the part of Twitter to see if we can handle two columns of changing information well. If so, I failed).

I also don’t really like the new placement of things. I think the search bar “pops” more on the right-hand side. It’s kind of buried up at the top in the new version. I think the interface is just a bit more tricky than “old” Twitter.

So that’s my review…pretty eh. It’s not terrible, and at least there aren’t (so far as I can tell) major privacy ramifications like when Facebook makes changes. Still, I think I’ll be hanging with “old Twitter” for awhile longer.

image by a d. http://www.sxc.hu/profile/okiesurfer

Filed Under: Marketing Talk

How my Social Media friends ruined my life

by Margie Clayman

A few people have asked me what finally inspired me to buy my domain name and migrate over here from WordPress.com. Well, to tell that story correctly, what I really need to do is tell you the story of how a handful of people completely ruined my life.

A little ditty ’bout Chris, Stan, Maya ‘n Suzanne (and countless others – I just liked the sound of that 🙂 )

When I started lightly tweeting late last year, my attitude was rather skeptical, I’d say. I saw all of these people who could get retweeted talking about how their shoes were untied. I saw people who had hundreds of thousands of followers. When I started blogging, I couldn’t help but notice that a lot of people were getting an average of approximately 5 million comments a post.

“Well,” I thought. “There is nothing new I have to say. There is nothing I can offer here. I can’t make this work.”

As it turns out, I think that attitude is probably pretty common to newcomers. Anyway, I was pretty content existing as a non-entity in a world that seemed overrun with entities. I still had my television shows to watch, my crafts to do. Everything was just fine and dandy. The angst I felt about how there was no way to break in was good news for all of the black clothes I still have in my wardrobe.

Then the problems started. I started connecting with really good people. I met Lisa Alexander. I met Danny Garcia. I met Stanford Smith. I met Maya Paveza. I met Suzanne Vara. I met folks like Tom Moradpour and Cristian Gonzales.  I met some dude named Chris Brogan.

The really annoying thing about these people, and others…well, no, there are lots of annoying things about these people. For example:

1. They are endlessly giving, in all kinds of different ways.

2. They are all smart beyond belief.

3. They’re nice. So irritatingly nice.

4. They are willing to share their knowledge, expertise, and experiences

5. They are incurable optimists (most of the time)

And worst of all, they don’t really like words like “cant.”

I mean, you can see how I’m headed for a downward spiral now, right?

How does this lead to my domain name decision?

So, I’d love to tell you that I created a spreadsheet, made charts outlining the pros and cons of WordPress.com versus self-hosting. I’d love to tell you that I researched every aspect of my new blog home to see how I could customize it. But in truth, none of that really played into it. Actually, this move is a symbol for my own optimism and hope, both of which were nourished by these people and more. When you connect with the kinds of folks I’ve connected with, you no longer think just in terms of the now. You think about the best possible scenario. And that’s not where it ends. You actually start working to get there!

I have folks who have supported me and who have made me believe that one day I might need a self-hosted site and domain because my name will be worth something to other people, not just me. I mean, I love my name, but it doesn’t really stand for much beyond my own person right now. But people believe, and they made me believe, that some day there might come a time when someone thinks of my name and thinks of something great. And for that occasion, having my own self-hosted site will be great. I have folks who have helped me believe that at some point, the bandwith that WordPress.com gives everyone might have been over-stretched by what I’d be asking it to do. So, this site, this domain name – they represent the big blooming flower that these people helped me grow. It represents my hope and optimism regarding the future. It represents an investment in helping you access information that could help YOU in the best way possible.

Sitting back content, assuming that things won’t work out, is easy. Trying to grow a daisy through a crack in a driveway is hard, and that’s kind of what carving your own niche in Social Media is like. These folks convinced me, and convince me still, that I can do it and that it’s worth it. What a lot of work. What a shambles my life is now!

So now I want to ruin your life

If you are sitting back feeling like there’s really no point in working your tail off, it’s only fair that I play it forward and ruin your life. Yes, you should invest in a domain, just like you should invest in nice clothes and a good diet. Yes, you should take yourself seriously and assume that you are just as important to your community as everyone else is. Yes, I will bug you, just like I have been bugged, to try new things, to plow ahead, to keep on learning. It hasn’t all been said because YOU haven’t said it all yet, nor have I.

But as I sit and make you work your tail off…as I sit and ruin your life, I will also be one of your top cheer leaders. I will actually click to your blog when you post something you’re proud of because my friends do that for me. If you say something great, I will retweet it because that has been done for me. With those gifts comes a responsibility to not rest on your laurels. The journey is never done. You’re never going to be finished learning, nor will the journey of giving back end. Ruination lies ahead of you — a ton of work, sore hands from too much typing — these things are in your future. It’s the best kind of ruination going.

Image by torun basu. http://www.sxc.hu/profile/torun

Filed Under: Marketing Talk

Where were you a year ago?

by Margie Clayman

A few days ago, Liz Strauss posed an interesting, seemingly simple question on Twitter.

Where were you a year ago?

The question immediately kind of stopped me in my tracks. Here’s a look at why.

1 year ago from today:

I did not have a professional Blog

I did not have a professional Facebook account

I did not have a Twitter account

I only used my real name on my personal Facebook site, and that was so friends would know who in the heck I was

Domain names were things I never thought about

I liked Blogger better than WordPress

Time sure seems to fly in this land of Social Media. I can’t believe all that I’ve learned, all the people I’ve met…and that hasn’t even been over a year. That’s been over a few months. It’s really kind of scary.

Where were you a year ago? Take a moment and see if you are moving in the right direction in different facets of your life. A lot can happen in a year, it seems.

Image by ramzi hashisho. http://www.sxc.hu/profile/bigevil600

Filed Under: Musings

Do you practice what you preach?

by Margie Clayman

A few days ago, I was cruising Twitter and a fairly well-known person posed a question. It was open-ended and not directed at anyone in particular. I gave the question some thought (I can’t remember what it was now) and tweeted out an answer. I got no response. Well, that’s alright. That happens, still, probably about 75-80% of the time.

A little later in the day, I saw a tweet by the same person. “If you ask an open-ended question on Twitter, it’s a good idea to engage with the people who answer.”

“What am I?” I thought to myself, as I am wont to do. “Chopped livah?”

The issue has been rolling around in my head quite a bit ever since. It has made me kind of look at how people act on Social Media sites. And I wonder if we all practice what we preach.

You’ve got the biggest stage ever for as long as you want it

See, the thing about Social Media is that you can literally blast people with information all day about whatever you want. I’ve noticed that when I talk to people on the phone now, they’ll often say, “Are you there,” when I am quiet and listening. In real life, we’re not used to someone just being quiet and listening. But ah, on Social Media sites, it’s just you and your trusty fingers typing away. If you’ve always wanted to explain to people why tarantulas make great pets, you can go ahead and do that now. If you want to tweet every day about how candy actually is really good for you – go ahead!

The weird thing about this phenomenon is that it brings out the teacher in a lot of people. Teacher or preacher or maybe some combination of the two. There are lots of people who go out there and tweet best practices, advice, counsel, and you can almost sense their index finger wagging at you. If someone like that starts getting positive reinforcement, well, that’s like becoming principal! You are all powerful! You’ve won the race!

Do as I say, not as I do

Because it’s really easy to preach out tips, I think it’s really easy to fall into the trap of spitting out information without thinking about what it really means. This has a lot of potential ramifications. If you are always tweeting out best practices and then you break them the other half of your time online, you might look kind of silly. Even more interesting is the idea that if you gain a fair number of followers or fans or what have you, people might just start emulating you rather than listening particularly to your words. I’ve seen people out there who will retweet anything certain folks say. It’s uncanny. How many times have you been on Twitter, checked the retweets tab, and seen that 100+ people retweeted something like, “Ah, today the sky is above the ground.”

Here are some things that I “preach” that I worry about practicing well. Maybe you have some of these too.

Thanking people for tweets, retweets, listings, etc – great idea, gets hard to keep up with sometimes

Engaging with your community – if I’m rushed or if I need to get some info out, I may not live up to this

Throwing everything you can into what you do – Sometimes I know that I’m not giving my best effort. I get tired.

Neither a mute nor a flagellator be

I’m not saying that you should avoid tweeting out best practices or good ideas. I’m also not saying that you need to be or can be perfect all of the time. Social Media is 24/7. It’s demanding if you do it right. It’s hard to always feel the pressure of providing value. How do you know what everyone considers valuable, anyway?

I’m just saying that if there is a major disconnect between what you say and what you actually do, you could create some bad feelings without realizing it. Here are some things I might avoid saying if I were you.

I answer every comment on every post, so please leave a comment (if someone leaves a comment and you don’t respond to it, that person might feel kind of shafted)

I always follow back: I never have made that promise. If you’re a spam bot, you can get your feelings hurt. But there are people who I just don’t want to follow. I’m ready to be proven wrong if they prove to be more than what I see at first glance, but I’m never going to promise to follow everyone who follows me. I promise.

I will always thank people for following me: This is a great idea, but if you get bombarded after a chat, for example, it just takes too much time, especially if you’re also filtering out people you don’t want to follow. Again, if you say, “I always thank people” and then there’s a person you don’t thank, how will that person feel?

Looking to the future

I am seeing how maintaining a community in the world of Social Media could easily become a full-time job. I take that responsibility very seriously, but that doesn’t mean that I’m going to deprive myself of sleep, meals, or my actual real-life job. There may come a time when I won’t be able to respond back to everyone who responds to me. I will try my best to keep in touch with everyone I’m in touch with now. I will try my best to make every chat that I’ve committed to. But you know what? I can’t promise those things. So I’m just not going to.

Take a moment and look at your Social Media output. Are you talking a good talk but not walking it as well as you could? Does the balance need to shift a little? Even in Social Media, actions can speak louder than words.

Image by Harrison Keely. http://www.sxc.hu/profile/harrykeely

Filed Under: Musings

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