Margie Clayman

Analytics for Offline: The “Other” White Meat?

Back in the day, there was a television campaign that has since been parodied to death. “Pork: The Other White Meat,” the ads drilled into…

Checklist: Launching a Website

Today’s checklist: 25 Things to consider before launching that website! 1. Who will be hosting my website and why am I choosing that option?2. What…

Check? Check 1, check 2…

This week feels like a checklist kind of week, so I thought I would ride the wave. Every day this week, I will post a…

What is influence?

 As you may have heard, Fast Company has begun a little experiment on Twitter called The Influence Project. The concept is pretty simple on paper.…

My open letter to LeBron: It’s not just business. It’s personal.

Dear Mr. James (Your Highness), You said last night that when you awoke yesterday morning, you knew your decision. When I woke up this morning,…

It’s not just integrated marketing. It’s integrating marketing.

There was a TREMENDOUS conversation in which I got to participate last evening on Twitter. Marsha Collier runs a weekly chat on customer service (#custserv…