Margie Clayman
Myth: Opens are the best way to measure email marketing success
You’d heard all of the rumors. Marketing is dead. B2B is dead. Computers are dead. Email is dead. Pretty much everything has been declared dead.…
What bloggers could learn from Jim Abbott
Have you ever heard of Jim Abbott? He was a pitcher during the years of my youth, first for the California Angels (that team that…
Myth: Nothing is off limits on a corporate blog
It’s a bright and sunshiny day and you’re on your way to meet a prospect. You have your company’s portfolio, you’ve dressed the best way…
Social Media is a Giant Field Trip
I had a dream last night that I think was actually was my brain trying to figure out this whole social media experience – the…
Social Media, Farmville, and that Darned Myth of Sisyphus
A few years back, before I really got super involved in Twitter and Blogging, I accidentally got involved in Farmville. Actually, to be truthful, I…