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Margie Clayman

What I think about Occupy Wall Street

by Margie Clayman

Because the conversation that took place on Nicole’s post about Occupy Wall Street necessitated me moderating more than commenting, I don’t feel like I really had a chance to verbalize my own feelings about what’s going on there. Nic Wirtz mentioned that it would be great to have a retort of sorts from someone within the movement. Well, I’m not in the movement, but I think there is a lot of great stuff going on tied to this wave of action. What do I like about Occupy Wall Street? Let me offer some tidbits of thought and then we can talk about them further if you like.

People are actually doing something

One of my biggest frustrations about American society during my lifetime is that a lot of people like to complain but when the time comes for action, they are not so keen to participate. I know this because I fall squarely into this category. There’s all kinds of stuff I complain about, but I never actually take the complicated step of doing something. It’s like one of my favorite scenes from Life of Brian (Monty Python). The time has come for action, so the team sits down and starts carefully planning what they will do while time is a’wasting. While the motivations of some folks are suspect – PBS Newshour talked to a Harvard Business Review economist who was clearly there for the media attention – a lot of the people have genuine beefs with the way things are going here. Instead of just immersing themselves in World of Warcraft or reality television, they’ve left home, are risking arrest, and if nothing else, they’re getting people to talk about some of these issues.

The college loan situation

For the last 10 years, I have lamented the way college loans work in this country. If you are able to fill out the immense piles of paperwork you need to fill out to get a loan for your education, you find yourself in a very complex predicament by the time you are ready to graduate. To wit, after you leave school, you have a 6-month grace period before your first payment is due, or at least that’s how it was for me. My last year of school I made under $10,000 for the year. The thought of having to make $300/month payments scared the crap out of me, so I knew I needed to find a job right away.

Have you ever tried to find a well-paying dream job in six months when you’re right out of school? It was tough back in 2004. Now, it’s even tougher.

This framework causes a few things. It causes a sense of desperation, so a lot of people settle for jobs just so they can get money rather than holding out for that job that might be a year to 18 months out of reach. Young people are having to live with their parents longer because they certainly can’t afford rent, utilities, AND their loans with no income coming in. And of course, there is the old catch-22 problem. How can you prove you are reliable and credible and a good worker if no one will take a chance on you?

I did not do anything to protest this framework other than write about it here and there and feel pretty angry for a few years. These young people are getting the issue out there.

Money is messed up in the US

OK, let’s face it. The gap between the “haves” and the “have-nots” is not decreasing. The middle class is disappearing, and for the most part, they are not being added to the “haves” crowd. Where I live, which is by no means a crappy area, there are pan-handlers at every corner and in front of every store. There are houses that have been up for sale for months and months because no one can afford them. That’s just in my little corner of the world.

Is it right to say that rich people are evil? No. There are a lot of philanthropists out there. Warren Buffet is begging the government to tax him more. But have a lot of people, tons of people, gotten rich off the backs of people who were already down? Heck yeah. This is hardly a new issue. People have pointed out these kinds of discrepancies for ages. How do you think the serfs felt in Medieval England? I mean, talk about a rotten deal. But in a country that is all about equality, it is getting to seem a little…hypocritical at best.

But there’s a gorilla in the room

To me, the Occupy Wall Street movement is missing the mark by a few states. Ultimately, to me, the biggest problems in our country lie with our politicians. I am not saying that either party is more or less to blame. While I have loved talking about politics for my whole life, the subject now makes me throw up a little, because our leaders, regardless of party, have lost track of what they’re supposed to be doing. They are after sound bytes now. They have created a country that is increasingly poor and increasingly polarized. Those are two Ps that are highly damaging to us as a nation.

So those are some of my thoughts about this movement. I’m watching it closely, but for now, I’m just happy that these painful issues are getting some attention. It’s about time.

Image by Asif Akbar. http://www.sxc.hu/profile/asifthebes

Filed Under: Musings

The Ultimate Social Media Lesson

by Margie Clayman

I had a teacher one year who always insisted that quizzes and tests were “learning experiences.” This was supposed to calm those of us down who suffered from severe test and quiz anxiety. Yeah, okay, I was in that crowd. It really didn’t help me settle down though. A learning experience…learning how to take tests? Learning how to succeed? Learning how to fail? Why couldn’t I just have a learning experience by reading what I wanted to learn about? Life is hard when you’re a teen.

Fast forward a decade or two and I find myself looking back on this last week and thinking, “THAT was a learning experience.”

See, two really interesting online things happened this week. The first was that I hosted my first ever controversial post – one that I didn’t even write. The second interesting thing is that someone sort of called me out in the open Twitter stream. Because I have always tried to verbalize what I learn here as I learn things, I thought I would talk a little bit about both of these “events.”

[Read more…] about The Ultimate Social Media Lesson

Filed Under: Marketing Talk

Let’s Talk About What Google Plus Teaches Us About Integrated Marketing

by Margie Clayman

There is one aspect of Google Plus that I really really like, and it is of course something you don’t hear much about (I am weird and I am okay with that). Let’s see, how can I put this? As a marketer, the online world can really drive you nuts because the pattern is that one new thing “kills” everything that existed before. It’s like everyone who tweets was brainwashed with the song, “Video killed the radio star.” The web will kill print, mobile will kill web, face-to-face will kill b2b, Google Plus will kill everything that existed previously, and on and on. The levels of irritation these pronouncements cause me cannot be measured accurately on any known scale of measurement.

Oddly enough, Google Plus has proven to be an ally in the cause for promoting integrated marketing techniques. Yes, Google Plus, that thing that people are saying will kill everything, actually is a great example of how to integrate a lot of different things together.

[Read more…] about Let’s Talk About What Google Plus Teaches Us About Integrated Marketing

Filed Under: Marketing Talk

This Blogger’s Guide To Friends

by Margie Clayman

This great post is by a new pal, Bill Dorman. Bill is a blogger who enjoys networking and adding value to his relationships. He is an insurance broker by profession. You can find him any day at billdorman dot me (www.billdorman.me) where all strays are welcome and you can even subscribe to his content.

Everybody has a story to tell about the journey that led them to blogging and thinking their work was worthy of publishing for all the world to see. Who didn’t have a few butterflies the very first time ‘publish’ was hit?

Most bloggers have some type of pedigree related to writing but some are novices just like me who thought “I can do this too”. There was no special ‘club’ to join; you didn’t have to be in the ‘in’ crowd so it was just a matter of making it happen.

One of the common threads is the love of writing and actually having a platform where you can publish your work whenever you want. And not only publish, but in most cases get immediate feedback. Most would agree it is unique indeed brought about by this crazy world we call social media.

Am I any good?

There are various forms of measurement used in social media and you can belabor which are valid and which are just an illusion. Probably the best form of measurement is the amount of satisfaction you derive when you hit publish and know it was a worthy post.

Yes, when people stop by and comment on your work that does provide a certain sense of validation; but then you have to avoid the tendency of only keeping a tally of ‘who’ is coming by as well.

If you write for yourself and don’t change your style just for a ‘certain’ audience, this is where you can ‘avoid the noise’ and find your own voice. It keeps you from always chasing and letting you develop your own audience.

[Read more…] about This Blogger’s Guide To Friends

Filed Under: Marketing Talk

Let’s Talk About Google Plus For Business

by Margie Clayman

Any day now, Google Plus is going to launch business profiles for Google Plus, and boy is there excitement about how that will look. Google famously ticked off a lot of brands and companies when they kicked out profiles that didn’t have human-like names in the early days, but it was all with the idea that eventually this brave new world within a brave new world would arise. No pressure.

My trepidation about Google Plus for businesses comes out of two major channels of thinking. One, I think a lot of companies and brands still have work to do in figuring out how to use other social media platforms for business. Two, the broadcast nature of Google Plus that I perceive (as we talked about on Monday) will be a turn-off for potential customers rather than a turn-on.

You’ll need to remember ROI has nothing to do with mothers (or fathers)

We’ve talked about this on occasion here at ye Olde Blog, but I think a lot of companies and brands that have moved online have sort of forgotten that they are here to grow their businesses and make some money (or that is my assumption, anyway, given centuries of capitalistic tendencies). Indeed, brands and companies have gotten so far astray from real-life business on platforms like Twitter and Facebook that many echoed Gary Vaynerchuk’s sentiment that measuring social media ROI is like measuring the ROI of your mother.

Sadly, it is not that light and fluffy.

If you are a brand and business and you are spending time online, whether it’s Twitter, a blog, or Google Plus, you are using your company’s most valuable resources – you and time. Most likely, you are getting paid for that time. If you are not bringing in business because of that time, or, to put it another way, if you are not getting ROI for that social media work, you are putting in a lot more than you are taking out. In most other scenarios, businesses do not stand that kind of thing for long periods of time.

In order to use any social media platform successfully for business purposes, there must be a return to the idea that that is in fact what you are doing. Yes, it can be fun. Yes it can be a lot more humanizing and all of that great mushy stuff. But the mushy stuff si not the ROI. The mushy stuff is the tool that you need to capitalize on to grow your business. If you go into Google Plus thinking that just talking to people through your new business profile will be enough, it will not work for you. Sad, but true.

[Read more…] about Let’s Talk About Google Plus For Business

Filed Under: Marketing Talk

Debunking the Myths of Occupy Wall Street

by Margie Clayman

This dream of a post is by my good friend Nicole Fende. Nicole Fende is President and Chief Numbers Whisperer of Small Business Finance Forum. As a credentialed actuary with experience as a former Chief Financial Officer, Investment Banker, and successful entrepreneur, Fende helps her clients reach their profit goals and learn how to effectively and enjoyably run the financial side of their business.

Occupy Wall Street

Picture taken by Mat McDermott

For the sake of full disclosure I would like you to know the following about me; I am a tree hugger, I am a capitalist, I recycle religiously, I own stocks, I don’t shop at certain big chains because of their labor practices, I worked as an investment banker, I helped found a fair trade association…

Get the picture?  I straddle both worlds involved here.  I’d like to believe that it makes me ideally suited to debunk the myths, and highlight the truths around #OccupyWallStreet.

Myth #1: There is one clear message

After I agreed to write this post for Margie I decided to start by identifying the message or goal behind #OccupyWallStreet.   Should’ve been easy right?

Every news story I could find (and as Margie put in her post on Sunday there aren’t many) had different reasons, answers, and quotes.  Look at the pictures of the event and you have the same problem with the signs people are carrying.

I was able to find a couple sites claiming they represented the self-proclaimed leaderless movement.

  • http://coupmedia.org/occupy-vote.html (voting is still open)
  • http://www.legitgov.org/Occupy-Wall-Street-Its-Objects-Issues-and-Political-Meaning
  • http://occupywallst.org/

Myth #2: The Big Banks Created This Mess

The protestors have this partially correct.  Yes the big banks and financial institutions were part of the problem that led to the housing crash.  Yes they bundled things into derivatives and sold them as far safer investments than they truthfully were.

Now let’s talk about the 800 pound gorilla in the room.  All the people who took out loans they couldn’t afford. Whether they thought they could refinance, they could flip the house, or just didn’t care, if everyone had kept paying on their mortgages we would not have had a massive default in home loans.

No one was forced to buy a home.  No one held a gun to their head and said, “You know you can’t afford it, but sign here now.” Each person who took out a loan they couldn’t pay back (or chose not to when the mortgage went underwater) needs to take personal responsibility for their actions.

For the record my home IS underwater and we are still paying on time every month.
[Read more…] about Debunking the Myths of Occupy Wall Street

Filed Under: Musings

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