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Marjorie Clayman’s Writing PortfolioMarjorie Clayman’s Writing Portfolio

Professional writing profile of Marjorie Clayman

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Margie Clayman

Entitlement is the way to failure

by Margie Clayman

I’ve been thinking a lot about the Casey Anthony trial over the last few days. I’m not one of those people who watched it every single day and sweated over the piles of evidence more than the lawyers did. I would get little updates via Dateline MSNBC (a rather new guilty pleasure for me) or here and there on the news. When the jury recorded its verdict last week, I watched the announcements of innocence. I was confused. I was stunned. It seemed like OJ Simpson all over again.

As I have reflected more on both of those cases – OJ Simpson and Casey Anthony, I’ve moved away from the trials themselves to what could have gotten these 2 people to where they ended up. In both cases, I feel like a sense of entitlement led them both astray.

[Read more…] about Entitlement is the way to failure

Filed Under: Musings

Google Plus: In which I feel like I’m taking crazy pills

by Margie Clayman

If you’ve ever seen the movie Zoolander, you know that there aren’t too many profound moments in the film. However, sometimes events in life can make silly things seem profound. Case in point – my observations on how Google Plus is being adopted by the masses.

So in the movie Zoolander (scooting back a bit), Derek Zoolander, played by Ben Stiller, has been at the top of the male modeling industry for years. One of his big claims to fame is all of his “looks.” In fact, he even makes a calendar that features each of his looks. Of course, each look is just the same facial expression, and all the facial expression consists of is slightly pursed lips and a look that tries to be seductive. Nobody seems to notice this, though, until the very end, when villain Mugatu (played by Will Ferrell) says something along the lines of, “Oh my God! Does no one see that he just has one look? I feel like I’m taking crazy pills!”

That sense of exasperation is how I am feeling about Google+ right now.

People have said that Google+ is a Facebook killer, an email killer, or a Twitter killer. To me, having talked about engagement for the last million years, Google+ is best poised to destroy all of the remnants of the idea of engaging online to grow your business.

I know, that’s kind of a sharp claim, so let me delineate some things, and then you can feel free to point me in the right direction 🙂

[Read more…] about Google Plus: In which I feel like I’m taking crazy pills

Filed Under: Marketing Talk

What does the word “friend” mean to you?

by Margie Clayman

Last week, after much peer pressure from Sandy Hubbard and Jeannette Baer, I worked to get an invite to come into my inbox, and I joined up with Google Plus. I had been wanting to wait a bit to see if the buzz about Google+ was going to remain hot and heavy for say, a month or so. I’m not really an early adopter type of person. But Sandy and Jeannette are trusted friends and they said I should try it, so, I did.

I’m kind of having a problem with Google+ to be honest with you. It’s not anything privacy-related. It’s not a huge issue, perhaps. But ya see, on Google+, as you make contact with people, you can put them in a “circle.” It’s like categorizing people. When you start out you have a friends circle, an acquaintances circle, a family circle, and I think there’s one more too. When I see that people have added me to their circles, I feel a sort of obligation to indicate that I see their existence there, but I’ve pretty much just been stuffing everyone into my “friends” circle. I don’t want to go through the trouble of categorizing people, and I don’t want to hurt someone’s feelings who uses the word “friend” differently than I do.

The whole process has made me think about the word “friend” as it exists in real life and as it exists in the online world, so I thought maybe we could talk about that and see where you come out on this issue.

[Read more…] about What does the word “friend” mean to you?

Filed Under: Musings

A bloggy experiment

by Margie Clayman

This is not a real post and I’m not even going to pretend it is, so let’s just get right on down to brass tacks, shall we?

Oh, that’s me. OK, so, I’m forking over my blog to YOU in August.

Let me explain.

I want you to put in the comments something you’d like me to write a post about. It could be a topic, a movie, a musician, or some other sort of prompt. I will choose 31 of your ideas, and those will be my posts next month. You’ll get mentioned, of course, when I get to your post.

Why am I doing this? Well, three reasons, really.

1. I am very very close to 100 subscribers here on ye ole blog, and I might even get there by August 1st. I want to thank you for that!

2. I believe my Engagement Series will also be done by August 1st, so my desire to think up topics will be used up for awhile

3. And as for 3, well, I’ll be honest. I am so overwhelmed with how good so many people in this space have been to me this month that I feel like few things could be more fun than working on a project with you all.

So start leaving your ideas here. I’ll leave entries open till Monday and then I’ll announce on Tuesday what August will look like here.

Sound good? I hope so! 🙂

Filed Under: Marketing Talk

10 little details that might be holding your blog back

by Margie Clayman

When I first started blogging and tweeting, I thought the game was pretty simple. You write stuff, and then if people like it, you get retweeted. Of course the reality, as you learn over time, is that the whole process is an awful lot more complicated than that. There are a million (and one) details that you need to know, and unfortunately, these are the things that people often don’t tell you. People like to write blog posts about the big important (and fun) stuff like writing great headlines and also creating content that might be interesting.

Well, today is your lucky day, because I feel like blogging about some of those silly little details that just might be holding your blog back!

[Read more…] about 10 little details that might be holding your blog back

Filed Under: Marketing Talk

Grow a pair and love yourself

by Margie Clayman

Have you ever seen the movie Being John Malkovich? It’s definitely not your typical Hollywood fare, but I adore the film. There’s one particular exchange that I want to tell you about today. Craig (played by John Cusack) has come to the sad realization that his dream girl Maxine (Katherine Keener) loves someone else a lot more than she loves him, which is to say, she doesn’t care for him at all. He looks miserable while she floats on and on about how happy she is.

“You’re not in love, Maxine! This is what being in love looks like!”

“Oh, well you chose the unreciprocated kind. It’s very bad for the skin,” she returns.

I say this with all love, care, and concern, but um…you’re kind of reminding me of Craig lately. And the biggest problem is that you aren’t loving YOURSELF enough.

[Read more…] about Grow a pair and love yourself

Filed Under: Musings

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